The new hair line from the brand Quem Disse, Berenice? is a commitment to provide healthier, stronger and more protected hair, thanks to the incorporation of energized oils and bioretinol, an active known to be used in skin treatments.
The products were inspired by the phases of the moon and the superstitions related to its influence on the strands, which represents an innovative expansion in the hair category, offering high quality and multifunctionality for consumers looking for immediate results, especially for hair that undergoes transformations and daily challenges that weaken it.
This novelty aims to enrich the brand’s portfolio, being inspired by the Moon and referencing astrology, directly meeting the desire of Generation Z for products related to this theme. According to a study carried out by Kantar in 2021, around 15% of younger consumers showed an interest in astrological-themed products.
The line highlights the Solid Illuminator Shampoo, which is the brand’s first cosmetic bar option. Its differentiated formula yields approximately 34 washes, offering a sustainable alternative for daily use. In addition, the line has Shampoo, Conditioner and Leave-in Strengtheners, complemented by the 5 in 1 Protective Fluid. These products together replenish nutrients and restructure weakened strands, contributing to hair health and providing movement.
The formulas of the Recarga line are composed of a nutritious blend of nine oils: argan, myrrh, amaranth, baobab, monoi, macadamia, linseed, coconut and sunflower. These oils have thermoactivated action and form a protective film around the hair fiber. Some items even have bioretinol, an algae extract with regenerative properties and which enhances collagen, resulting in softer and shinier hair.
