2Rios Lingerie presents its new summer collection, which brings pieces inspired by the Barbie doll and the 70’s. The campaign, which exudes freedom and hope, launches this Friday (21) sets with polka dot prints, bicolor lace and more hollow models.
Barbiecore: the trend of the moment
The barbiecore is a trend that consists of adopting clothes, accessories, hairstyles and makeup that refer to the Barbie doll. In this sense, the most striking feature of the trend is the color that comes to mind as soon as we think of the doll: pink!
The color has been successful among celebrities, such as Kim Kardashian, Lizzo, Anne Hathaway and Giovanna Ewbank, who have been betting more and more on pink. In addition, the color has also been featured on the catwalks, as in Valentino’s autumn-winter collection.
The trend is also related to the release of the movie “Barbie”, starring Margot Robbie and Ryan Gosling. The feature revives the universe of the most famous doll in the world.
Lightness and comfort in the pieces
2Rios Lingerie follows this trend and launches pieces with a new color, the milkshake, which is actually the pink color of the moment. The brand also brings other vibrant colors, such as yellow and green.
“Our pieces are getting lighter, rimless tops and increasingly thin cups bring that comfort that all women seek. Another thing that is the face of summer is the new color that is Pink, a super trend of the moment and very cheerful” says the Marketing coordinator, Daiane Ricardi.
Another novelty in the collection is the zero elastic, which are pieces in microfiber, with only a cotton lining. The pieces are much lighter, with anatomical models that fit perfectly to the body. Among them, light tops to compose a look, ideal for going to the gym. Another highlight is the launch of the double face, which is a top with two color options in the same piece.
The collection represents the 2Rios brand: a feeling of freedom and extreme comfort. The pieces are available on the brand’s website and in partner stores.
