Gourmet coffees, espresso and cappuccino capsules are some of the options available in the mobile space
Those who visit the Gramado and Canela Winter Festival, which takes place between June 21 and August 12, 2023, will be able to enjoy a special attraction: the “Melitta na Serra Gaúcha” project, a branded coffee shop on wheels. The space is set up inside a bus decorated with the gaucho winter theme and offers free tasting coffee and hot coffee drinks.
The project is part of Melitta®’s strategy to be present in the main Brazilian tourist destinations during the winter season, strengthening ties with consumers and inviting them to feel more alive with freshly brewed coffee. The mobile coffee shop has daily stops at points in the cities of Rio Grande do Sul, where visitors can warm up and enjoy the brand’s products.
The menu includes gourmet coffees from the Brazilian Regions line – Mogiana, Sul de Minas and Cerrado –, Melitta® Tradicional, Decaffeinated, Sabor da Fazenda, in addition to the recent launch of the brand, aluminum espresso coffee capsules, with different intensities. . Drinks such as latte, cappuccino and mocha are also available for those interested to taste at will.
In Gramado, the mobile space is in Parque do Lago Negro until August 6, with opening hours between 9:30 am and 6 pm. In Canela, the stop is at Catedral de Pedra, between August 7th and 12th, from 10am to 7pm. More details are available on the brand’s profile on Instagram @melittabrasil and on the company’s Gramado Tour channels. There are tables distributed inside the vehicle, in addition to three bistros next to the mobile cafeteria, outside.
“Being present at the Gramado e Canela Winter Festival reinforces our commitment to offering everyone the best fresh coffee that can exist beyond the home environment”, comments Denise Ritur, Marketing Manager at Melitta.
Service
Lawn
- Data: Until August 6th
- Time: from 9.30 am to 6 pm
- Adresses: Black Lake Park
Canela (RS)
- Data: From the 7th to the 12th of August
- Time: from 10 am to 7 pm
- Adresses: stone cathedral
About the company Melitta®
German multinational present in more than 100 countries, Melitta® is a company that offers consumers quality products for the preparation and consumption of coffee. In Brazil, the Melitta® brand has a complete portfolio for those who appreciate the best fresh coffee: roasted and ground coffee, paper filters, coffee preparation accessories, espresso capsules, instant coffee and instant drinks. It also owns the Café Bom Jesus and Café Barão brands. Founded in 1908, in Dresden, by Melitta Bentz, creator of the first paper filter to strain coffee, today Melitta® has the 2nd largest market in Brazil. Melitta®, fresh coffee to feel life more. For more information, visit the official site yes brand
Gourmet coffees, espresso and cappuccino capsules are some of the options available in the mobile space
Those who visit the Gramado and Canela Winter Festival, which takes place between June 21 and August 12, 2023, will be able to enjoy a special attraction: the “Melitta na Serra Gaúcha” project, a branded coffee shop on wheels. The space is set up inside a bus decorated with the gaucho winter theme and offers free tasting coffee and hot coffee drinks.
The project is part of Melitta®’s strategy to be present in the main Brazilian tourist destinations during the winter season, strengthening ties with consumers and inviting them to feel more alive with freshly brewed coffee. The mobile coffee shop has daily stops at points in the cities of Rio Grande do Sul, where visitors can warm up and enjoy the brand’s products.
The menu includes gourmet coffees from the Brazilian Regions line – Mogiana, Sul de Minas and Cerrado –, Melitta® Tradicional, Decaffeinated, Sabor da Fazenda, in addition to the recent launch of the brand, aluminum espresso coffee capsules, with different intensities. . Drinks such as latte, cappuccino and mocha are also available for those interested to taste at will.
In Gramado, the mobile space is in Parque do Lago Negro until August 6, with opening hours between 9:30 am and 6 pm. In Canela, the stop is at Catedral de Pedra, between August 7th and 12th, from 10am to 7pm. More details are available on the brand’s profile on Instagram @melittabrasil and on the company’s Gramado Tour channels. There are tables distributed inside the vehicle, in addition to three bistros next to the mobile cafeteria, outside.
“Being present at the Gramado e Canela Winter Festival reinforces our commitment to offering everyone the best fresh coffee that can exist beyond the home environment”, comments Denise Ritur, Marketing Manager at Melitta.
Service
Lawn
- Data: Until August 6th
- Time: from 9.30 am to 6 pm
- Adresses: Black Lake Park
Canela (RS)
- Data: From the 7th to the 12th of August
- Time: from 10 am to 7 pm
- Adresses: stone cathedral
About the company Melitta®
German multinational present in more than 100 countries, Melitta® is a company that offers consumers quality products for the preparation and consumption of coffee. In Brazil, the Melitta® brand has a complete portfolio for those who appreciate the best fresh coffee: roasted and ground coffee, paper filters, coffee preparation accessories, espresso capsules, instant coffee and instant drinks. It also owns the Café Bom Jesus and Café Barão brands. Founded in 1908, in Dresden, by Melitta Bentz, creator of the first paper filter to strain coffee, today Melitta® has the 2nd largest market in Brazil. Melitta®, fresh coffee to feel life more. For more information, visit the official site yes brand
