Malwee Kids, a children’s clothing brand that offers versatile, durable, comfortable and quality pieces, has just opened a store at Shopping Anália Franco, in São Paulo. The 60 m² space was designed by architect Ana Weege, who was inspired by children’s parks and museums to create an environment that invites and welcomes caregivers and children to experience the brand’s atmosphere.
An organic and timeless fashion concept
The store’s design stands out for being fully modular and having several corners that can be adapted, such as the central space, which becomes a small auditorium, for example. “A new concept for fashion retail with a timeless store that will remain up-to-date for many years to come”, explains Ana.
In addition, the space is full of playful elements, such as fluid shapes, lighting and displays that make children’s imaginations come to life. To cover the exhibitors, the architect used Isabela WH Matte pieces, in the 10×10 format, a special Ceusa collection, developed by stylist Isabela Capeto.
Ceusa is one of Dexco’s brands, a company that offers solutions that combine aesthetics and functionality for environments. Using Ceusa’s monochrome piece, Ana thought of an application that made it possible to paint the grouts with a pen in different colors, bringing joy to the environment. A creative idea and a differential that can be offered by the Ceusa coating used.
Another important aspect of the project is sustainability. “Resistant and durable materials were used, with emphasis on nostalgic elements such as neon, ceramics and synthetic grass made with truck tire waste”, concludes the architect.
The Malwee Kids store at Shopping Anália Franco is a great option for those looking for children’s clothing with style, comfort and quality, in addition to offering an organic and fun experience for children. Come meet!
