The Brazilian real estate market is undergoing a transformation. Consumers are increasingly looking for housing that is not only comfortable and modern, but also sustainable and responsible. A recent survey showed that 95% of Brazilians prefer brands that invest in sustainable practices in their products and services.
An innovative and sustainable initiative
Aware of this trend, two leading companies in their segments decided to come together to offer innovative and sustainable solutions for the real estate sector. Housi, proptech that revolutionized the housing experience with its “Smart Living” concept, and Portobello, a reference in high-quality ceramic tiles and design, announced a strategic partnership aimed at raising quality and sustainability standards in real estate developments in the Brazil.
The initiative consists of enabling Housi’s partner builders to use exclusively Portobello products in their works, guaranteeing a high standard finish with low environmental impact. In addition, builders will have a 20% discount on Portobello products, while Housi users will have access to apartments with modern and sophisticated finishes.
Commitment to the conscious future
According to Alexandre Frankel, CEO of Housi, the partnership is a way to meet consumer expectations and contribute to a more conscious future. “Housi’s mission is to offer our customers exceptional housing that goes beyond the physical space and includes services and amenities that simplify life. The partnership with Portobello reinforces this commitment, as it allows us to deliver apartments with high quality and sustainable coatings, which add value to our Smart Living concept”, he says.
Portobello and Housi share a vision of environmental and social responsibility, being references in ESG in the real estate sector. The strategic partnership between the two companies has the potential to transform the Brazilian market, introducing innovative and sustainable solutions for the sector. In the long term, the goal is for all Housi partners to adopt Portobello products in their developments, expanding the presence and scope of the brand on the national scene. The union represents an important milestone for both companies, which aim to make a positive impact on society and the ecosystem in which we operate.
About Housi
Housi is a proptech that has transformed the housing experience by offering an innovative concept of “Smart Living”. The company uses cutting-edge technology to create smart homes connected to a wide range of services and amenities. With the aim of simplifying the lives of residents, Housi provides an experience without bureaucracy, offering freedom and saving time. Its proposal goes beyond the physical space, seeking to integrate digital and automated solutions that optimize everyday tasks, such as rent management, maintenance services, cleaning and even leisure options. By providing service-connected housing, it allows residents to save more time and enjoy a more practical and efficient experience. Launched in 2019, proptech is already present in more than 120 cities, with more than 60,000 apartments on board and a brand valued at around BRL 20 billion.
