The collection of products for the eyes of Rose Inc – Eye Collection-, has just been launched in Brazil. Created by Rosie Huntington-Whiteley, this natural beauty brand arrived in the country in late 2022 and is now expanding its portfolio with eye-specific items.
The line is made up of five products: Satin & Shimmer Duet Eyeshadow, which offers four options of duos and refills for individual eyeshadows; the Ultra Black Lash Lift Serum Mascara; and Micellar Makeup Remover, which also has a refill. Additionally, there are two eyeshadow brushes with vegan bristles: the Number 7 Eyeshadow Fan Brush and the Number 8 Dual-Ended Eyeshadow.
Satin & Shimmer Duet Eyeshadow is an eyeshadow duo that features an option with a creamy texture and satin finish, and another option with a compact powder texture and shine, providing a multidimensional effect to makeup. These eyeshadows are enriched with skin care ingredients such as squalane, wine extract, chamomile extract and vitamins C and E.
To complement the shadows, the two brushes were specially developed to improve the application of the product. The Number 7 Eyeshadow Fan Brush is a flexible and precise brush in a small fan shape that easily glides on shimmery shadows on the upper lids. Its vegan bristles are manufactured with dual-fiber technology.
The Number 8 Dual-Ended Eyeshadow is a two-in-one brush with a longer end that has the perfect curl to get just the right amount of product, making it easier to apply and blend on the lids.
Ultra Black Lash Lift Serum Mascara is available in full size and travel size. This mascara contains squalane-infused pigment to deliver a deep black color. Its formula lengthens, curls and strengthens eyelashes, thanks to the presence of other highly moisturizing ingredients, such as natural waxes from Carnauba, Sunflower and Candelilla, in addition to Argan Oil and Goji Berry extracts.