A tradition of Grupo Pereira, owner of the wholesale store Fort Atacadista, is coming to the state. It’s about the World Wine Festival, an event that aims to present the diversity of quality labels and brands sold exclusively at Adega Fort. Among them, there are many wines and sparkling wines produced by wineries in Rio Grande do Sul, as well as imported wines such as the Chilean MaCool, Tubul and Paso Grande, and the Portuguese Mosaico and Encostas da Ribeira. The Mundo dos Vinhos Festival will be held on Saturday, June 24th, from 10am to 5pm, at Fort Atacadista Canoas, located at Av. Farroupilha, 4803, in the Marechal Rondon neighborhood. Entry is free. The activity is part of the celebrations of the 84th anniversary of the city of Canoas, which will be celebrated on June 27th.
The event provides customers with a true enogastronomic experience, with attractions such as free tasting of cheeses, sausages, pastas and wines from different partner manufacturers and live music.
“The proposal is to offer a unique experience, not only promoting the wine culture, which has been growing exponentially in the country and especially here in the South, but also bringing our public closer to high quality and often exclusive products. It is a complete experience, allowing them to discover new products and even leave the event with tips on how to harmonize certain labels with gastronomy”, highlights Gustavo Petry Custódio, national marketing manager at Fort Atacadista.
In Canoas, the Mundo dos Vinhos Festival will be represented by more than 20 wineries, in addition to pasta and cheese suppliers, who will promote exclusive tastings and promotions during the event. Fort Atacadista also offers the facility to pay for wines, sparkling wines and filtered wines in up to 10 interest-free installments on the Vuon Card. In addition to Canoas, the event will also be held at other chain units in Santa Catarina and São Paulo.
Pereira Group: Celebrating 60 years of retail history and excellence
Founded in 1962, in the city of Itajaí, Santa Catarina, in 2022 Grupo Pereira celebrated its 60 years of a trajectory marked by success and commitment to excellence in retail. Currently, the group employs 17,000 people and has 800 autonomous sales representatives in several states of Brazil, including Mato Grosso, Mato Grosso do Sul, Goiás, Santa Catarina, São Paulo, Goiás and the Federal District. With a total of 104 business units, Grupo Pereira covers a variety of segments, providing complete solutions to consumers.
The Comper supermarket chain, with 29 stores, is one of the group’s highlights, offering a wide variety of products and services to customers. In addition, Fort Atacadista, with its 52 wholesale and retail stores, meets the needs of consumers looking for competitive prices and products in large quantities. Atacado Bate Forte, with five branches, plays a key role in the distribution of products on a large scale.
Reinforcing its commitment to providing comprehensive solutions to customers, Grupo Pereira also owns the SemperFort pharmaceutical retail chain, with 15 stores, a travel agency and two gas stations. Complementing this ecosystem of solutions, the group includes Perlog, a logistics company that ensures an efficient supply chain, and Vuon, the financial services arm, which offers the popular private label Vuon Card, with more than 850,000 cards issued, in addition to insurance and dental care.
In addition to its retail success, Grupo Pereira is recognized for its contribution to society through socio-environmental programs. Committed to social responsibility, the group seeks to collaborate with communities and preserve the environment, promoting initiatives that benefit society as a whole.
With a forward-looking vision, Grupo Pereira continues to stand out in the retail market, constantly seeking innovation and offering a positive shopping experience through solid relationships with customers, suppliers and employees. With its long history of success and its dedication to providing consumers with complete solutions, the Pereira Group consolidates itself as a reference in the Brazilian retail sector.
