Make B., Boticário’s makeup brand, launches Make B. Glycolic TX, the world’s first foundation capable of reducing sunspots. Its formula contains Nano Glycolic Acid, Tranexamic Acid and SPF 50.
Make B. is leading the global market by combining makeup and treatment through formulations with dermatologically recognized actives. After years of research, development and testing, the brand presents this new launch that provides a gradual uniformity of the skin, reducing sunspots and dark marks in up to eight weeks of continuous use, with a smooth peeling effect.
Mirele Martinez, Makeup Marketing Director at Grupo Boticário, comments: “We worked hard to create this innovative formula in the market, which offers high performance while reducing sunspots, thanks to the combination of Nano Glycolic Acid and Tranexamic Acid. This technological concentrate for reducing sunspots and dark marks guarantees effective and surprising results in a short time of continuous use.”
Make B. Glycolic TX is easy to apply, has a pleasant texture, a natural matte effect and medium to high coverage. In addition to revitalizing and evening out the skin, leaving it visibly well cared for and brighter, in just 15 days it already reduces the appearance of pores and improves the overall appearance of the skin. With continuous use for 28 days, it is also possible to notice improvements in hydration, wrinkles and expression lines.
This launch meets consumer demands regarding the quality of formulations and product functionality. Mirele highlights: “We continue to challenge ourselves to present pioneering and innovative products in the makeup category, placing the profile and needs of our consumers at the center of the strategy. We realize that the public is increasingly demanding in relation to the actives present in products, seeking conscious items with nutritious formulations that meet their needs.”
Make B. Glycolic TX foundation is available in 14 shades to suit different skin tones. Its formula is vegan, dermatologically and ophthalmologically tested, with SPF 50, UVA+++ protection and protection against blue light.
MAKE B. GLYCOLIC TX – R$ 99,90