The French haute perfumery brand, OUi Paris, announces the launch of the fragrance Iconique 001 Intense, as part of the “Vive L’Expression” campaign. This campaign has as its main concept male expression as the key to living intensely all experiences in a free and authentic way, giving voice to emotions. The new fragrance is a more intense version of the acclaimed bestseller of the brand’s men’s line, Iconique 001.
Iconique 001 Intense is a striking and enveloping oriental woody scent, capable of stimulating the senses. Its notes combine sandalwood, patchouli, lavender, tonka bean and coffee, which complement the woody base with cardamom, yuzu and ginger, evoking irreverence and expressiveness.
Developed by the brand’s olfactory director, Pierre Aulas, the fragrance has more intense and captivating essences, inviting men to live memorable moments, exploring their emotions in a free and authentic way. “Novelty carries unique self-expression traits. When creating Iconique 001 Intense, I immersed myself in these emotions and allowed them to speak louder, mixing renowned ingredients from French haute perfumery”, says Pierre Aulas.
In Brazil, along with the entire OUi Paris portfolio, the Iconique 001 Intense is available for R$349.00.
