Who has the most Twitter followers in Brazil in 2023?

The meaning of the number of followers on Twitter goes far beyond vanity, although it also defines the unbridled quest to increase the number of followers. But the great truth is that Twitter remains one of the most promising social networks for those who want to be seen, become famous and, of course, profit, whether selling services, products or making paid partnerships. This is because on Twitter, followers act as promoters of the brands and personalities they follow: they are active when it comes to commenting, liking and retweeting everything they find relevant. And that, as you well know, is the soul of Twitter’s business.

The more followers, the greater the snowball effect that makes the business or brand gain authority, reach more people and have financial return. So, it is no wonder that there is so much curiosity to know who has the most followers on Twitter, even to try to understand how the profile achieved such a feat. But there’s not much new here, no. Soccer player Neymar maintained last year’s leadership, occupying first place in the post of profiles with the most followers on Twitter in Brazil in 2023.

And it’s not even that hard to imagine why, after all, the Paris Saint-Germain star is always in the middle of some controversy, for better or for worse. But it’s also not fair to use Neymar as a reference to get more followers, especially if we are dealing with small and medium-sized businesses. Also because, the competition on Twitter is great and investing in Network Marketing to get more followers is not always cheap and it can take too long to have an effect. No wonder, the strategy most used today – by brands, small businesses, influencers and even celebrities – is buy non twitter followers.

strategy of the moment

Adopting this strategy of buying followers is especially useful when you are starting to create your presence on the social network, but it also applies to those who have already reached a good number of followers, but are no longer able to increase it. Check out some of the advantages of buying followers:

Saves time dedicated to attracting followers
Plenty of time to create quality content
Boosts organic traffic
Gets the attention of the Twitter algorithm
It is not illegal or puts your brand reputation at risk.

Now, of course, just having a lot of followers doesn’t mean success and profit. To get the desired feedback on Twitter, it’s important to model yourself on the most famous people and use other techniques to viralize content. For this, the profiles with the most followers, like Neymar’s, usually have a method of creating and disseminating content, clarity regarding the persona – especially when it comes to a brand – and, of course, monitoring that allows you to always reassess the strategies adopted to attract engagement and more and more followers.

After all, a profile with few followers does not attract anyone. While an account with a lot of followers is much more likely to attract new users and even make them engage with the posts, whether through likes, comments or retweets.

Famous not ranking

And Neymar is well aware of this, as the star currently has 60 million followers. But after him, the list of profiles that have the largest number of followers on Twitter in Brazil in 2023 is extensive. And, of course, those at the top of the list are mostly famous and celebrities from the world of football, as well as actors, actresses, comedians, former BBBs and singers. Below, you can see the 15 profiles of famous Brazilians with the most followers on Twitter: