Boticário’s personal care brand, Nativa SPA, is making its debut in the category of hair products without water, also known as “waterless”, focusing on products that use less liquid in their composition.
Featuring solid shampoo and conditioner, with a biodegradable formula that degrades in nature within 28 days after use, and eco-conscious packaging, where one bar is equivalent to two plastic bottles less discarded in the environment, O Boticário brings Nativa SPA in Barra, a solution that provides more nourished and shiny hair, with the plum fragrance, which is one of the consumers’ favorites.
The concept of waterless products emerged in 2015 in South Korea, with the aim of offering better quality for the skin and hair, in addition to increasing the durability of the products. Over time, and with the growing interest in sustainability and organic ingredients, this type of product has gained more and more space in the market. According to a 2019 WGSN study, 77% of Brazilian consumers already opt for more conscious consumption.
The hair also benefits from the reduction in the amount of water in the composition of the products, since, without water, it is not necessary to use some preservatives in the formulation. The Nativa SPA in Barra has a vegan formula, with natural ingredients that nourish the strands and leave the hair light, enhancing its natural shine and repairing damage from the roots to the ends.
With an exclusive brand format, reminiscent of the quinoa flower, an ingredient present in all Nativa SPA items, the shampoo bar contains 79% natural ingredients and provides a creamy and fragrant foam that cleans the hair without drying it out. The bar conditioner, on the other hand, with 89% natural ingredients in its composition, hydrates the threads, leaving them fragrant and with a healthy appearance.
Indicated for all hair types, this novelty offers great cost-benefit and performance, as a shampoo bar is enough for up to 37 washes, while a bottle of liquid shampoo lasts approximately 25 washes.
Shampoo bar Nativa SPA Plum 75g
Suggested Price: R＄ 41.90
Conditioner bar Nativa SPA Plum 75g
Suggested Price: R＄ 46.90
Boticário’s personal care brand, Nativa SPA, is making its debut in the category of hair products without water, also known as “waterless”, focusing on products that use less liquid in their composition.
Featuring solid shampoo and conditioner, with a biodegradable formula that degrades in nature within 28 days after use, and eco-conscious packaging, where one bar is equivalent to two plastic bottles less discarded in the environment, O Boticário brings Nativa SPA in Barra, a solution that provides more nourished and shiny hair, with the plum fragrance, which is one of the consumers’ favorites.
The concept of waterless products emerged in 2015 in South Korea, with the aim of offering better quality for the skin and hair, in addition to increasing the durability of the products. Over time, and with the growing interest in sustainability and organic ingredients, this type of product has gained more and more space in the market. According to a 2019 WGSN study, 77% of Brazilian consumers already opt for more conscious consumption.
The hair also benefits from the reduction in the amount of water in the composition of the products, since, without water, it is not necessary to use some preservatives in the formulation. The Nativa SPA in Barra has a vegan formula, with natural ingredients that nourish the strands and leave the hair light, enhancing its natural shine and repairing damage from the roots to the ends.
With an exclusive brand format, reminiscent of the quinoa flower, an ingredient present in all Nativa SPA items, the shampoo bar contains 79% natural ingredients and provides a creamy and fragrant foam that cleans the hair without drying it out. The bar conditioner, on the other hand, with 89% natural ingredients in its composition, hydrates the threads, leaving them fragrant and with a healthy appearance.
Indicated for all hair types, this novelty offers great cost-benefit and performance, as a shampoo bar is enough for up to 37 washes, while a bottle of liquid shampoo lasts approximately 25 washes.
Shampoo bar Nativa SPA Plum 75g
Suggested Price: R＄ 41.90
Conditioner bar Nativa SPA Plum 75g
Suggested Price: R＄ 46.90
