Skala Cosméticos has just renewed the Skala Expert Natural Hair Care line, launching black packaging. The line includes products such as White Clay, Argan Oil, Apple Cider Vinegar, Shea Butter, Avocado and Vegetable Milk, ranging from shampoos and conditioners to combing creams and the brand’s popular one-kilo pots.
An innovative partnership with Givaudan, a renowned Swiss manufacturer of aromas and fragrances, brought new fragrances to the Avocado, White Clay and Shea Butter lines. These fragrances were specially developed for Natural Hair Care, aiming to explore refinement and guarantee originality.
Leandro Petit, perfumer at Givaudan, explains: “I always feel enthusiastic and creative when I receive the challenge of creating something new while maintaining the striking essence of Avocado. For this, I developed a fresh fragrance with citrus notes and a green and natural floral subtlety, adding modern and sophisticated elements.”
According to Bruna Veneziano, Skala Cosméticos Marketing Director, the choice of new packaging design, now in black instead of the traditional white, is also in line with the brand’s principles of social and environmental responsibility.
