Rider launches the “Rider NBA” collection in partnership with the NBA. Inspired by the nostalgic elements of sport, the brand’s new products will be available from June 1st, featuring the RNext Slide model in a limited edition colorway that evokes the nostalgic aesthetic, as well as versions of major league teams such as “Boston Celtics”, “Chicago Bulls”, “Golden State Warriors”, “Brooklyn Nets” and “Los Angeles Lakers”. As support, the collection also features the R1, a basic model of flip-flops.
With the motto “Be the Most Valuable Player”, a phrase attributed to the most prestigious award in the NBA, which evokes the creative and transformative power of each individual by encouraging them to seek their best, Rider invites rapper MD Chief and actor Jonathan Azevedo, both passionate about the sport and with a strong connection to the theme. MD Chief inaugurated a basketball court at Morro do Fallet-Fogueteiro, in Rio de Janeiro.
Jonathan has roots in street basketball and helps and inspires hundreds of young people through the NGO “Basquete na Cruzada”, which cultivates the sport as a tool for inclusion.
