Marisa’s Mother’s Day campaign has the concept “From your heart to Her”, encouraging children of all ages to give gifts to their mothers in this special month. The campaign’s inspiration refers to the brand’s emblematic slogan, “from woman to woman”.
Among the highlights of the new line are the Mini Me looks, which are child-sized versions of adult-sized garments for mother and daughter to go out matching, coats and knitwear for the colder autumn days, dresses with ample and comfortable modeling, the line of pajamas and accessories, such as handbags and shoes to compose the look.
To warm the body on colder days, there is a selection of stylish coats, such as the trench coat, overcoats and jackets, which are perfect options for gifting those who enjoy a chill. Knits are great choices for days that call for comfort, especially the chevron print knits available in adult and Mini Me sizes.
The long dresses arrive full of personality and movement, with options in the off-the-shoulder style, tied at the waist or side slits. The prints range from the classic Poá to geometric and tropical ones. The ribbed black midi with V-neck is a wild piece that can be combined with the animal print cardigan, bringing an authentic and warm look this fall.
The pajamas promise to win the heart of the family, uniting the fun and relaxed aesthetics of the Mini Me line. Made of plush fleece, the new pieces bring themes of animals, dinosaurs and children’s characters in overalls and the traditional pants and blouse.
Shoes are also a great choice when it comes to giving gifts, with options such as sports sneakers, birkin sandals in animal print and nude clogs. Sandals with rhinestones in block heels can transform the most basic look into a more elegant composition.
To finalize the compositions, bags are great gift options, after all, it is an indispensable accessory in a woman’s life.
