Docile, a pioneer company in Latin America in the production of stuffed marshmallows, has launched a new version of the product called “Maxmallows para Assar”, which promises to delight lovers of the sweet. The purpose of this launch is to insert the Brazilian way into the American concept of eating marshmallows around a fire.
According to the founding partner and responsible for Docile’s R&D areas, Ricardo Heineck, the idea for the new product came after conducting surveys with consumers, which revealed that many of them had the habit of heating the product before eating.
The sale of the roasted marshmallow corresponds to 17% of the total sales volume of the delicacy, according to the intelligence platform focused on the sales market, Scanntech.
The launch is part of the company’s strategy to further reinforce marshmallow, one of the company’s target products, with our audiences and reach new customers. In addition, Docile seeks to connect the launch with its purpose of making the world sweeter and promoting happy moments.
In the product’s packaging, the brand teaches different ways to consume the delicacy very warm, whether over the fire, on the coals, in the frying pan, electric fryers, or as creativity allows. So it doesn’t have to have a campfire or be a special event to enjoy the new Maxmallows Roasting.
