Valentino introduces Florence Pugh as the new face of the brand. The new Valentino campaign is an Encyclopedia of Feelings, where Florence has the power to express a character while maintaining her identity.
Florence Pugh enters the world of values of Maison Valentino and Pierpaolo Piccioli who perceives identity as an essential element of his creative process that portrays an imaginary made of
self-expression.
The actress enters Valentino’s designs making them come alive, aware that a moment represents a time, a place, a feeling. Despite her impressive talent, the actress brings new relevance to the contemporary scene with her vitality and humanity.
Valentino’s new campaign is an Encyclopedia of Feelings. Florence has the power to express a character while maintaining her identity. She is able to represent through her body language and facial expressions.
She was photographed by Steven Meisel in an authentic way: from crying to screaming to laughing – a series of portraits that amplify different emotions that are relatable and compelling.
