Passo Fundo Shopping will soon have the inauguration of a Lupo store, an underwear, sportswear and beachwear brand. Lupo is also known for the high technology it uses in the production of its pieces and will take the most up-to-date collections in its catalog to the mall. The store is expected to open within 60 days.
Lupo’s tradition has existed since the beginning of the last century: in 1947, the company was already the largest national manufacturer of men’s socks in 100% cotton material. Over the years, the brand has invested in new productions and is recognized for the quality of underwear for men and women, including thermal garments with protection against cold or heat. Today, Lupo is also present in other countries, such as Peru, Bolivia and Venezuela.
“Lupo unites tradition with technology in fashion, it is exactly this type of brand that we always want to attract, as it offers what our customers are also looking for when shopping. We are very happy to have another national brand present in the mall, which will also generate new jobs and deliver quality”, says José Leal, general manager of Passo Fundo Shopping.
