Fashion Day Shopping Pelotas was a success on the night of April 12, 2023, attracting hundreds of people to check out the main autumn-winter trends. The event brought together special guests and aimed to boost the fashion market in the southern region. Due to the positive result, the parade could become a fixed event in the regional calendar.
During the Fashion Day Shopping Pelotas night, two parade blocks presented the main launches of the mall’s stores. Guests were able to be inspired by new ways of expressing their style through clothing, footwear and accessories. According to Jeanderson Mendes, General Manager of the enterprise, the event was the starting point to strengthen fashion and the entire sector in the south zone.
Jeanderson Mendes, General Manager of Shopping Pelotas, highlighted that the region of Pelotas and neighboring cities were already great references in clothing and textile production and have fashion and business courses. The objective of Fashion Day is to resume this story through the trends presented by the mall’s tenants each season. As the main shopping center in the region, the enterprise faces the challenge of strengthening local fashion and is happy with the result of the first edition of the event.
Fashion Day Shopping Pelotas presented looks from several stores, including Absolutta Store, Arezzo, Authentical, Bibi, Chilli Beans, Clube Melissa, Club Morena Rosa Decolores, Gang, Hering, Inovathi, Ivan Pons, Jorge Bischoff, Lupo, Luz da Lua, Ótica Chilli Beans, Pernambucanas, Pompéia, Puket, Riachuelo, Scala, Spirito Santo, Trópico, Vanguarda and YouCom.
Fashion Day Shopping Pelotas also attracted fashion lovers and digital influencers, who gathered to exchange ideas, produce content for social networks and reinforce contacts. The fashion shows had the theme “Reveal your style” and were produced by André Guerra.
About Shopping Pelotas
Inaugurated on October 3, 2013, Shopping Pelotas was the first shopping center in the southern region of Rio Grande do Sul. With a monthly average of 350,000 consumers, the development has become a reference in shopping, leisure and entertainment for residents of Pelotas and residents of neighboring cities.
Shopping Pelotas stands out for its horizontal structure and ample natural lighting, which makes the environment more pleasant. With 23,275 m² of GLA (Gross Lettable Area) and parking with 1,173 spaces, the mall has a mix of stores with important brands such as Arezzo, Belmar Vargas Hair Design, Cacau Show Mega Store, Camicado, Centauro and many others.
In the Food Court, there are 14 fast-food operations, cafes, ice cream parlors and kiosks with a variety of products and services. In addition, since 2022, Shopping Pelotas has received international sustainability certification from COMERC Energia.
