Neugebauer is the leading brand in the minds of business managers and top executives in the Rio Grande do Sul market in the “Candies and Sweets” category of the 25th edition of the Marcas de Quem Decide survey. Promoted by Jornal do Comércio, the survey is recognized as an important instrument of data, ideas and reflections for professionals who understand and value the importance of the role of brands in people’s lives.
The result demonstrates Neugebauer’s commitment to offering high quality products with unparalleled flavor, winning the trust and loyalty of consumers in Rio Grande do Sul. The company continues to invest in innovation and development to maintain its leading position in the market.
The award ceremony for “Marcas de Quem Decide” took place last Tuesday (4th) at Teatro do Sesi, in Porto Alegre. The survey will be published in full in Jornal do Comércio and on all digital platforms on April 28.
The “Marcas de Quem Decide” survey is the only study that measures both memory and preference, presenting a complete analysis of the brands that stood out, bringing inspiration and a look to a future of achievements. This year, the study was carried out by the IPO – Instituto Pesquisas de Opinião. The interviews were distributed in the 47 cities with a share equal to or greater than 0.5% of the state’s GDP.
“This is a survey that demonstrates the consolidation of Neugebauer among the main companies in Rio Grande do Sul. We are proud of the point we reached, with great recognition in our segment. Our biggest challenge is to maintain the level of excellence we have reached and remain among the favorite brands of Rio Grande do Sul”, evaluates the president of Neugebauer, Ricardo Vontobel.
To assess recall and preference levels in all sectors, 400 businessmen and executives were interviewed in this edition. The confidence interval is 95%, that is, if the same survey is repeated 100 times, in 95 of them the result will be within the presented parameters.
About Neugebauer
With more than 130 years of history, Neugebauer, the first chocolate factory in Brazil, founded in 1891, is the third most consumed brand in Rio Grande do Sul and today is present in five continents. The company has a historic tradition in the chocolate market and has shown double-digit growth in recent years. Among several other factors, the group stands out for offering the consumer market a wide variety of products and launches based on innovative technology and design.
Neugebauer is the leading brand in the minds of business managers and top executives in the Rio Grande do Sul market in the “Candies and Sweets” category of the 25th edition of the Marcas de Quem Decide survey. Promoted by Jornal do Comércio, the survey is recognized as an important instrument of data, ideas and reflections for professionals who understand and value the importance of the role of brands in people’s lives.
The result demonstrates Neugebauer’s commitment to offering high quality products with unparalleled flavor, winning the trust and loyalty of consumers in Rio Grande do Sul. The company continues to invest in innovation and development to maintain its leading position in the market.
The award ceremony for “Marcas de Quem Decide” took place last Tuesday (4th) at Teatro do Sesi, in Porto Alegre. The survey will be published in full in Jornal do Comércio and on all digital platforms on April 28.
The “Marcas de Quem Decide” survey is the only study that measures both memory and preference, presenting a complete analysis of the brands that stood out, bringing inspiration and a look to a future of achievements. This year, the study was carried out by the IPO – Instituto Pesquisas de Opinião. The interviews were distributed in the 47 cities with a share equal to or greater than 0.5% of the state’s GDP.
“This is a survey that demonstrates the consolidation of Neugebauer among the main companies in Rio Grande do Sul. We are proud of the point we reached, with great recognition in our segment. Our biggest challenge is to maintain the level of excellence we have reached and remain among the favorite brands of Rio Grande do Sul”, evaluates the president of Neugebauer, Ricardo Vontobel.
To assess recall and preference levels in all sectors, 400 businessmen and executives were interviewed in this edition. The confidence interval is 95%, that is, if the same survey is repeated 100 times, in 95 of them the result will be within the presented parameters.
About Neugebauer
With more than 130 years of history, Neugebauer, the first chocolate factory in Brazil, founded in 1891, is the third most consumed brand in Rio Grande do Sul and today is present in five continents. The company has a historic tradition in the chocolate market and has shown double-digit growth in recent years. Among several other factors, the group stands out for offering the consumer market a wide variety of products and launches based on innovative technology and design.
