Iguatemi, known for its pioneering spirit in the shopping mall sector, is launching the 2nd edition of Iguatemi Collections in 13 of its developments. The campaign, part of the engagement and loyalty strategy of the Iguatemi One program, allows customers to turn their purchases into pins to redeem exclusive items from the European brands Kuhn Rikon and Nachtmann. These brands specialize in high-end kitchenware such as Japanese steel knives and high-end stainless steel cutlery sets.
In the first edition, held in the second half of 2022, the 12 participating malls recorded an increase of more than 16% in the average value of individual purchases growth in the new customer base of the Iguatemi One program, which recorded a 40% increase in the “Black” category ”, corresponding to more than R$ 1 million in purchases per year.
“We are very happy with this exclusive partnership with L-founders. The first edition of the campaign was a success, with very expressive results. We had a high engagement rate and increased the base of new customers captured for our relationship program, Iguatemi One, by 15%. We believe in the potential of the project and we are bringing news for this year, expanding the action to more ventures in the network and new options for collectible products for our consumers”, says Alexandre Biancamano, Marketing director at Iguatemi.
In addition to new developments such as the inclusion of another project, this year’s edition brings important partners who arrive to add even more, as highlighted by Beatriz Ramos, LATAM CEO of L-founders of loyalty. “The results obtained in 2022 proved the effectiveness of our campaign model also in the shopping center segment, with an exponential increase in the average value of purchases and a significant increase in the number of customers of the Iguatemi One program, surpassing all pre-established goals. We believe that the results will be even more expressive in 2023, with the second edition, as customers are already more familiar with the mechanics and have already become fans of Pins Iguatemi”, explains Beatriz. The executive also points out that XP Investimentos and VISA are now, for the first time, official sponsors of this year’s campaign.
The projects Iguatemi São Paulo, JK Iguatemi, Shopping Pátio Higienópolis, Shopping Market Place, Iguatemi Alphaville, Iguatemi Campinas, Galleria Shopping, Iguatemi Esplanada, Iguatemi São Carlos, Iguatemi Ribeirão Preto, Iguatemi São José do Rio Preto, Iguatemi Brasília are part of the campaign. and Praia de Belas Shopping (Porto Alegre, RS).
Exclusive and sophisticated products
From the German brand Nachtmann, recognized worldwide for the quality of its products, Iguatemi One customers will be able to exchange their pins for an exclusive collection of 18/10 stainless steel cutlery, containing 30 units. From the Swiss brand Kuhn Rikon, founded in 1926 and which produces kitchen utensils among the most desired in the world and in the best kitchens, Japanese stainless steel knives, knife block and wooden cutting board will also be part of the campaign.
How to participate
To take advantage of the campaign, customers must be registered in the Iguatemi One application, available on Android and iOS devices. For every BRL 100.00 spent at participating stores in the developments and/or for every BRL 50.00 at participating restaurants (in a single invoice containing the buyer’s CPF), customers must upload the receipts in the app and start collecting pins. To exchange exclusive products, just go to the exchange post in each mall.
The period for collecting pins and exchanging them for campaign products is from March 20 to June 18, 2023. From June 19 to 25, it will be exclusive for exchanging pins for products.
About Praia de Belas Shopping
Founded 30 years ago, Praia de Belas Shopping is one of the most traditional centers of consumption, entertainment and gastronomy in the city of Porto Alegre. The mall is part of Iguatemi S/A and has brand excellence in its DNA. There are 250 stores of the most varied segments spread over three floors, in addition to seven renowned restaurants and six GNC Cinemas rooms operated with the latest technology. With a pleasant environment, Praia de Belas was designed to be much more than a shopping center and its mission is to promote unique experiences for its customers.
About Iguatemi
Iguatemi SA is one of the largest full service companies in the shopping center sector in Brazil. Its activities encompass the design, planning, development and management of regional shopping centers, outlets and mixed-use real estate complexes with commercial towers. Iguatemi holds stakes in 14 shopping centers, 2 Premium Outlets and 3 commercial towers, which together total 724 thousand m² of total GLA, with its own GLA corresponding to 477 thousand m², in addition to its marketplace, Iguatemi 365. The operation was born connected to the physical space to deliver a multichannel experience and has more than 450 national and international fashion, home, beauty, store and lifestyle brands. The Company participates in the management of all its shopping centers, its premium outlets and its commercial towers. Iguatemi shares are listed on B3 [IGTI11] and are part of the Ibovespa index.
Sobre a L-founders of loyalty
With operations on all continents and present in 26 countries, L – founders of loyalty was founded by the creator of the selinhos campaigns – who launched his first loyalty campaign more than 30 years ago) and by a group of collaborators, who, together , add up to more than 1,800 years of experience in the segment. The company, which arrived in Brazil in 2021, is a partner of the world’s leading retailers. One of its missions is to help retailers achieve a high level of engagement with their consumers, using kisses as a tool to boost sales in loyalty programs. It owns the Fidelidade com Propósito® brand, reaffirming its intention to incorporate social responsibility purposes into the campaigns developed.
