One of the sports capable of bringing together millions of people live in important matches is football, which is why – in the sponsorship market – it is the one that has the greatest presence of bookmakers who offer a great economic contribution to clubs handing out fair conditions for your promotion.
In the same way that the industry presents itself as a great means of publicizing the world football market, the houses also become popular by offering safe conditions for betting. In the case of the Premier League alone, for example, almost half of club sponsors are bookmakers.
And it is clear that Latam was not going to be left out of this phenomenon, as Betano, created in 2007 and owner of an excellent reputation in the online games industry, says so. Its presence in Latin America has increased because, in addition to online activities, Betano Brazil became an official sponsor of first division football teams. The platform has a commercial agreement with Atlético Mineiro, thanks to a partnership with the Belo Horizonte team that started in 2011 and was extended until 2024 due to the great success.
But ‘Galo’ is not the only team with the brand on its shirt, as Betano is also a sponsor of Fluminense, another of the greats of Brazilian football. Following his expansion in South America, Betano also landed in Chile, signing agreements with teams from the trans-Andean country. The first team to sign a contract was Club Deportes La Serena, and soon after came an even greater leap in quality, as the company signed an agreement with Universidad de Chile, one of the most important teams in the country.
The thing doesn’t stop there, because Betano is also a sponsor of Sporting CP, SC Braga, Marítimo, FC Porto, Benfica and Belenenses, from Portugal; Olympiakos and PAOK FC, Greece; Craiova and FCSB, in Romania; Apollon Limassol FC, Omonoia FC, Pafos FC, Apoel FC in Cyprus; and Lokomotiv Sofia, from Bulgaria.
With an inclusive look
The technological revolution managed to turn almost all human activities, turning them upside down with changes in customs that a little while ago seemed unthinkable. Sports were not left out of this phenomenon, even with resistance and overcoming prejudices, but adapting thanks to companies that understand how the world turns today.
Aware of the real dimension, Betano saw that it was not enough to sponsor only the men’s football teams, since in a few years women’s football presented itself as an unstoppable force. Therefore, in the agreement with the Universidad de Chile, the brand appears in both the male and female disciplines.
Added to this is the sponsorship agreement for the Supercopa Brasil Feminina de Futebol, which since 2022 has been renamed Supercopa Feminina Betano. This partnership is the brand’s first initiative related to women’s football on a large scale, a modality that has been growing a lot and gaining more and more relevance in national and international sports. Because professionalism in sport is already an unstoppable phenomenon, and in the case of women’s football, it implies healthy recognition of a global trend in which the region is no stranger.
One of the sports capable of bringing together millions of people live in important matches is football, which is why – in the sponsorship market – it is the one that has the greatest presence of bookmakers who offer a great economic contribution to clubs handing out fair conditions for your promotion.
In the same way that the industry presents itself as a great means of publicizing the world football market, the houses also become popular by offering safe conditions for betting. In the case of the Premier League alone, for example, almost half of club sponsors are bookmakers.
And it is clear that Latam was not going to be left out of this phenomenon, as Betano, created in 2007 and owner of an excellent reputation in the online games industry, says so. Its presence in Latin America has increased because, in addition to online activities, Betano Brazil became an official sponsor of first division football teams. The platform has a commercial agreement with Atlético Mineiro, thanks to a partnership with the Belo Horizonte team that started in 2011 and was extended until 2024 due to the great success.
But ‘Galo’ is not the only team with the brand on its shirt, as Betano is also a sponsor of Fluminense, another of the greats of Brazilian football. Following his expansion in South America, Betano also landed in Chile, signing agreements with teams from the trans-Andean country. The first team to sign a contract was Club Deportes La Serena, and soon after came an even greater leap in quality, as the company signed an agreement with Universidad de Chile, one of the most important teams in the country.
The thing doesn’t stop there, because Betano is also a sponsor of Sporting CP, SC Braga, Marítimo, FC Porto, Benfica and Belenenses, from Portugal; Olympiakos and PAOK FC, Greece; Craiova and FCSB, in Romania; Apollon Limassol FC, Omonoia FC, Pafos FC, Apoel FC in Cyprus; and Lokomotiv Sofia, from Bulgaria.
With an inclusive look
The technological revolution managed to turn almost all human activities, turning them upside down with changes in customs that a little while ago seemed unthinkable. Sports were not left out of this phenomenon, even with resistance and overcoming prejudices, but adapting thanks to companies that understand how the world turns today.
Aware of the real dimension, Betano saw that it was not enough to sponsor only the men’s football teams, since in a few years women’s football presented itself as an unstoppable force. Therefore, in the agreement with the Universidad de Chile, the brand appears in both the male and female disciplines.
Added to this is the sponsorship agreement for the Supercopa Brasil Feminina de Futebol, which since 2022 has been renamed Supercopa Feminina Betano. This partnership is the brand’s first initiative related to women’s football on a large scale, a modality that has been growing a lot and gaining more and more relevance in national and international sports. Because professionalism in sport is already an unstoppable phenomenon, and in the case of women’s football, it implies healthy recognition of a global trend in which the region is no stranger.
