Nestlé® innovated by bringing the Nestlé® Milk Flour version with zero added sugar. The proposal for the launch is to complement the brand’s portfolio, offering the first Farinha Láctea® with zero added sugar on the market.
“We are always attentive to the needs of our consumers, offering an increasingly complete and integrated portfolio for the cereal category, following trends in healthiness”, says Carolina Guimarães, Head of Marketing for Cereals at Nestlé®.
“Nestlé® Milk Flour was the company’s first brand, created by Henri Nestlé, and it is the absolute leader in the segment. Therefore, we are very proud to bring innovation” he concludes.
Flour Láctea® zero added sugar can now be found in the 160g sachet format.
