McCain, the world’s largest company of pre-fried frozen potatoes, presents the McCain Extra Crispy Airfryer, with thin cuts and the usual delicious taste of golden potatoes on the outside and soft on the inside.
The product is 100% produced in the country, at the brand’s newly opened factory in Araxá, Minas Gerais. Ideal to be shared at any time with family or friends, the novelty is simple and practical to prepare: in just 8 minutes in the Airfryer.
Brazil is one of the largest Airfryer markets in the world and penetration into Brazilian homes is growing every year. Based on Google searches, McCain realized that the phrase “products to make in the Airfryer” grew a lot, especially during the pandemic period.
And it was by looking strategically at this data that the brand decided to bring the novelty to Brazil, which already existed in some countries where it operates, such as Belgium and Germany. This product is a direct reflection of the company’s innovation plan, which has been investing more and more in innovations that bring differentiation and a complete experience to its consumers.
