NESCAU® expands its portfolio and presents NESCAU ® Extra Cocoa 30% and 60%. With these novelties arriving exclusively at retailers in the South and Southeast regions, fans of the brand will be able to choose the intensity that best suits their taste and still enjoy the benefits of cocoa.
NESCAU ® Extra Cocoa allows consumers to enjoy the different intensities of cocoa with products made with high quality and unique flavor
“NESCAU ® is a brand known for several generations. Our objective with the launch of the Extra Cocoa 30% and 60% innovations is to offer more options for fans of the brand, which please different palates with the unmistakable and striking flavor of cocoa, in addition to being a source of fiber, calcium and iron”, explains Mariana Santos, NESCAU ® marketing manager.
With the theme “Na Medida de sua Intensidade” the social media campaign is signed by the Ogilvy agency.
“For the campaign to launch NESCAU ® Extra Cocoa in Brazil, we created a concept that presents the main attribute of the product: the intensity of the cocoa flavor. And a narrative that also speaks to our consumers, those who have increasingly intense routines and can now count on two new options from this beloved and essential brand in the day.” Danilo Dualiby, creative director at Ogilvy Brasil.
The products are already on sale with a suggested price of R$ 12.90.
NESCAU® expands its portfolio and presents NESCAU ® Extra Cocoa 30% and 60%. With these novelties arriving exclusively at retailers in the South and Southeast regions, fans of the brand will be able to choose the intensity that best suits their taste and still enjoy the benefits of cocoa.
NESCAU ® Extra Cocoa allows consumers to enjoy the different intensities of cocoa with products made with high quality and unique flavor
“NESCAU ® is a brand known for several generations. Our objective with the launch of the Extra Cocoa 30% and 60% innovations is to offer more options for fans of the brand, which please different palates with the unmistakable and striking flavor of cocoa, in addition to being a source of fiber, calcium and iron”, explains Mariana Santos, NESCAU ® marketing manager.
With the theme “Na Medida de sua Intensidade” the social media campaign is signed by the Ogilvy agency.
“For the campaign to launch NESCAU ® Extra Cocoa in Brazil, we created a concept that presents the main attribute of the product: the intensity of the cocoa flavor. And a narrative that also speaks to our consumers, those who have increasingly intense routines and can now count on two new options from this beloved and essential brand in the day.” Danilo Dualiby, creative director at Ogilvy Brasil.
The products are already on sale with a suggested price of R$ 12.90.
