Santa Lolla launches its Winter 23 with the Speed Flames campaign. Proposing reflections on time, the campaign continues a theme that is always present in the brand’s narratives, and in this launch, it takes on a new language raising tags such as transformation, movement, speed and digital reality.
In analogy to the passage of time, storytelling addresses transition situations such as blooming, nightfall, tunnels and light trails, urban movements, glitches and noise, and in the production of this campaign, it makes use of graphic effects and special tech resources that help materialize this concept.
Taking the motorcycle aesthetic as a starting point, the collection highlights constructions with a rocker footprint that reverberate attitude, strength and personality. Flame-shaped leather blades customize key items and prove to be an iconic element of the launch, even living up to the term ”flames”, which entitles the campaign.
The palette made up of contrasting colors such as Chili, Tan, Ivory and Black reaffirms the bold vibe and toasts to a season full of authentic and impactful looks.
The Western Boot, which stands out as one of the strong promises for 2023, receives new clothing in line with the collection’s identity, bringing the detailing of flames along the entire shaft and leather. Another key item is the Chunky Boot, characterized by its robust shape with a square toe, platform and rubber sole.
The trendy construction comes in several versions and promises visuals with a dramatic effect. Still in the ‘boots’ category, the model that makes reference to the biker aesthetic is edited in high pipes, heels and pointed toe and receives striking zipper finishes and long pulls.
The SL Hanbags also feature in current outfits with a vintage bikecore twist. Reverencing the jackets used by motorcyclists, the models have details such as quilted fabric, zippers and chains, exuding personality and authenticity.
Santa Lolla launches its Winter 23 with the Speed Flames campaign. Proposing reflections on time, the campaign continues a theme that is always present in the brand’s narratives, and in this launch, it takes on a new language raising tags such as transformation, movement, speed and digital reality.
In analogy to the passage of time, storytelling addresses transition situations such as blooming, nightfall, tunnels and light trails, urban movements, glitches and noise, and in the production of this campaign, it makes use of graphic effects and special tech resources that help materialize this concept.
Taking the motorcycle aesthetic as a starting point, the collection highlights constructions with a rocker footprint that reverberate attitude, strength and personality. Flame-shaped leather blades customize key items and prove to be an iconic element of the launch, even living up to the term ”flames”, which entitles the campaign.
The palette made up of contrasting colors such as Chili, Tan, Ivory and Black reaffirms the bold vibe and toasts to a season full of authentic and impactful looks.
The Western Boot, which stands out as one of the strong promises for 2023, receives new clothing in line with the collection’s identity, bringing the detailing of flames along the entire shaft and leather. Another key item is the Chunky Boot, characterized by its robust shape with a square toe, platform and rubber sole.
The trendy construction comes in several versions and promises visuals with a dramatic effect. Still in the ‘boots’ category, the model that makes reference to the biker aesthetic is edited in high pipes, heels and pointed toe and receives striking zipper finishes and long pulls.
The SL Hanbags also feature in current outfits with a vintage bikecore twist. Reverencing the jackets used by motorcyclists, the models have details such as quilted fabric, zippers and chains, exuding personality and authenticity.
