The job market is changing more and more due to technology, changing habits and relationships. Therefore, in addition to looking for a good company, many employees also look for places that understand what GPTW is.
After all, this is a more direct way of showing the corporate environment that your company is a good place to work.
So, just like a good website hosting generates engagement for your website, having a GPTW seal is the first step to attracting new talent.
In that regard, We have prepared the following content with everything you need to know to understand what GPTW is and the importance of this certificate.
Also check out some practice tips within the company that favor the seal and a healthy work environment.
What is GPTW?
GPTW is the abbreviation for Great Place to Work, which translated into Portuguese can be understood as “great place to work”.
Therefore, it is a very important certificate to attest to the company’s quality in people management and organizational culture.
As a result, companies that receive this seal tend to present a more interactive, humanized management and, above all, horizontal organization. The certificate was created by journalist Robert Levering in the 1980s.
It is worth mentioning that after being classified in the Great Place To Work ranking, the company has the certificate for only 12 months. Therefore, it is essential that good practices within the organization are enduring to maintain the seal.
The importance of the seal
Now that you understand what GPTW is, it is easier to understand the importance of this seal for the development of the work environment in organizations.
The certificate generates a great reputation in the corporate world, after all, it is attested by the employees themselves based on the numerous surveys carried out. Therefore, it is important for a company that values its employee and provides a good work environment.
In general, the seal is important because it provides a series of benefits for the company. Of course, the main one is improve reputation of the brand as an employer.
In addition, the certificate is essential for indicate the strengths and weaknesses related to people management. Therefore, it is a way to improve the sector and increase quality in the work environment.
Therefore, it serves to attract the attention of new and better talents, making the company a place of desire. As a result, selection processes can be more assertive and adaptations of new hires can be smoother.
What is GPTW: different types of rankings
You have already realized that the ranking aims to present companies recognized by the employees themselves as a good place to work. For this, Great Place To Work in partnership with Época magazine presents different categories.
These categories can be divided according to the area of activity or the size of the companies. The categories are: Multinational, National, Sectorial, Regional and Thematic. The National category covers small, medium and large companies.
The Sectorial is divided by the sector of activity of each organization, with this rankings are linked, for example, to technology, health, agribusiness and other types of market. The Regional category presents the best companies by state.
The Thematic category refers to the ranking that presents the companies that best work on topics such as LGBTQIA+, Women or Ethnic-Racial. Therefore, it is a very broad certificate and that makes up any type of company.
How to get the GPTW badge?
To obtain the GPTW seal, the company must register on the website and provide a questionnaire to all its employees. This research is divided into two categories, culture and 5 dimensions.
The first survey is equivalent to 33% of the grade and the second to 67%. To get the seal, the company needs to achieve at least 70 points overall. The first of the 5 dimensions analyzed by the questionnaire with employees is Respect.
Therefore, it aims to analyze the level at which employees feel valued and respected within the company, both by colleagues and leaders. The questionnaire also addresses Credibility, that is, how much employees trust their managers.
With this, it is also possible to analyze the quality of internal communication. Pride is the third factor in the survey, which attests to the pride in which the employee feels when wearing the company’s shirt. Therefore, the engagement and commitment of employees.
The fourth item in the survey is Impartiality, that is, it assesses whether employees are treated fairly and equally. Therefore, it certifies that remuneration and promotions are based and developed in an impartial manner.
Finally, there is also Camaraderie, which is nothing more than a way of analyzing the relationship between employees, interaction and the organizational climate. After the questionnaires, GPTW also verifies opportunities for growth, salaries and benefits offered.
Why invest in understanding what GPTW is?
With the information presented so far, it is clear what GPTW is and how it is very important to develop and present better working conditions.
Therefore, investing in the seal is a way for the company to increase credibility and also the quality of its work routine.
After all, to obtain the certificate it is necessary to apply a series of attitudes that aim to improve the organizational culture and the climate among employees. Therefore, it is essential to reduce turnover, attract talent, increase productivity and results.
Conclusion
With all the information presented in the text, it is possible to understand what GPTW is, that is, a seal that attests that a certain company is a good place to work. Therefore, it is an important certificate to generate credibility and attract new talent.
However, this type of attestation and the way in which the certification process is carried out tend to develop all companies, including non-certified ones. After all, it provides a greater understanding of the importance of caring for employees.
Also, we cannot forget the importance of creating a psychologically safe environment. Through it, employees can dedicate themselves to work, build a good career, without giving up self-care and well-being.
Therefore, it is essential to offer a good working environment, a healthy and cooperative climate. Soon, it is an essential certificate to improve the working conditions of several companies.
The job market is changing more and more due to technology, changing habits and relationships. Therefore, in addition to looking for a good company, many employees also look for places that understand what GPTW is.
After all, this is a more direct way of showing the corporate environment that your company is a good place to work.
So, just like a good website hosting generates engagement for your website, having a GPTW seal is the first step to attracting new talent.
In that regard, We have prepared the following content with everything you need to know to understand what GPTW is and the importance of this certificate.
Also check out some practice tips within the company that favor the seal and a healthy work environment.
What is GPTW?
GPTW is the abbreviation for Great Place to Work, which translated into Portuguese can be understood as “great place to work”.
Therefore, it is a very important certificate to attest to the company’s quality in people management and organizational culture.
As a result, companies that receive this seal tend to present a more interactive, humanized management and, above all, horizontal organization. The certificate was created by journalist Robert Levering in the 1980s.
It is worth mentioning that after being classified in the Great Place To Work ranking, the company has the certificate for only 12 months. Therefore, it is essential that good practices within the organization are enduring to maintain the seal.
The importance of the seal
Now that you understand what GPTW is, it is easier to understand the importance of this seal for the development of the work environment in organizations.
The certificate generates a great reputation in the corporate world, after all, it is attested by the employees themselves based on the numerous surveys carried out. Therefore, it is important for a company that values its employee and provides a good work environment.
In general, the seal is important because it provides a series of benefits for the company. Of course, the main one is improve reputation of the brand as an employer.
In addition, the certificate is essential for indicate the strengths and weaknesses related to people management. Therefore, it is a way to improve the sector and increase quality in the work environment.
Therefore, it serves to attract the attention of new and better talents, making the company a place of desire. As a result, selection processes can be more assertive and adaptations of new hires can be smoother.
What is GPTW: different types of rankings
You have already realized that the ranking aims to present companies recognized by the employees themselves as a good place to work. For this, Great Place To Work in partnership with Época magazine presents different categories.
These categories can be divided according to the area of activity or the size of the companies. The categories are: Multinational, National, Sectorial, Regional and Thematic. The National category covers small, medium and large companies.
The Sectorial is divided by the sector of activity of each organization, with this rankings are linked, for example, to technology, health, agribusiness and other types of market. The Regional category presents the best companies by state.
The Thematic category refers to the ranking that presents the companies that best work on topics such as LGBTQIA+, Women or Ethnic-Racial. Therefore, it is a very broad certificate and that makes up any type of company.
How to get the GPTW badge?
To obtain the GPTW seal, the company must register on the website and provide a questionnaire to all its employees. This research is divided into two categories, culture and 5 dimensions.
The first survey is equivalent to 33% of the grade and the second to 67%. To get the seal, the company needs to achieve at least 70 points overall. The first of the 5 dimensions analyzed by the questionnaire with employees is Respect.
Therefore, it aims to analyze the level at which employees feel valued and respected within the company, both by colleagues and leaders. The questionnaire also addresses Credibility, that is, how much employees trust their managers.
With this, it is also possible to analyze the quality of internal communication. Pride is the third factor in the survey, which attests to the pride in which the employee feels when wearing the company’s shirt. Therefore, the engagement and commitment of employees.
The fourth item in the survey is Impartiality, that is, it assesses whether employees are treated fairly and equally. Therefore, it certifies that remuneration and promotions are based and developed in an impartial manner.
Finally, there is also Camaraderie, which is nothing more than a way of analyzing the relationship between employees, interaction and the organizational climate. After the questionnaires, GPTW also verifies opportunities for growth, salaries and benefits offered.
Why invest in understanding what GPTW is?
With the information presented so far, it is clear what GPTW is and how it is very important to develop and present better working conditions.
Therefore, investing in the seal is a way for the company to increase credibility and also the quality of its work routine.
After all, to obtain the certificate it is necessary to apply a series of attitudes that aim to improve the organizational culture and the climate among employees. Therefore, it is essential to reduce turnover, attract talent, increase productivity and results.
Conclusion
With all the information presented in the text, it is possible to understand what GPTW is, that is, a seal that attests that a certain company is a good place to work. Therefore, it is an important certificate to generate credibility and attract new talent.
However, this type of attestation and the way in which the certification process is carried out tend to develop all companies, including non-certified ones. After all, it provides a greater understanding of the importance of caring for employees.
Also, we cannot forget the importance of creating a psychologically safe environment. Through it, employees can dedicate themselves to work, build a good career, without giving up self-care and well-being.
Therefore, it is essential to offer a good working environment, a healthy and cooperative climate. Soon, it is an essential certificate to improve the working conditions of several companies.
