O Boticário has just launched a new version of the classic Floratta Red, even more modern, sensual and floral: Floratta Red Blossom. The novelty is ideal for women who live intense romances, without the need to be forever.
The launch stands out for having a fragrance more luminous than the previous one, with a fruity floral signature. This is because it presents a reinterpretation of Apple from Vermont, exploring all the splendor of a juicy and fluid apple opening, associated with a robust floral bouquet.
Allied to this, its aroma has the sophistication of creamy wood notes plus the warmth of amber and musk combined with gardenia, which deliver a powerful, vibrant, addictive and irresistible fragrance. that is, the perfume it is perfect for use during the day and in warmer climates – unlike Floratta Red, which is best used at night or in the cold.
“We realize how much young people yearn to live casual loves and we seek to bring, in Floratta Red Blossom, all the desire and lightness of new passions, delivering an even more modern and feminine floral scent, which translates the concept of ‘short romances, but of intense love’”, explains Letícia Schwartz, director of Perfumery for Women & Genderfluid at Grupo Boticário.
O Boticário has just launched a new version of the classic Floratta Red, even more modern, sensual and floral: Floratta Red Blossom. The novelty is ideal for women who live intense romances, without the need to be forever.
The launch stands out for having a fragrance more luminous than the previous one, with a fruity floral signature. This is because it presents a reinterpretation of Apple from Vermont, exploring all the splendor of a juicy and fluid apple opening, associated with a robust floral bouquet.
Allied to this, its aroma has the sophistication of creamy wood notes plus the warmth of amber and musk combined with gardenia, which deliver a powerful, vibrant, addictive and irresistible fragrance. that is, the perfume it is perfect for use during the day and in warmer climates – unlike Floratta Red, which is best used at night or in the cold.
“We realize how much young people yearn to live casual loves and we seek to bring, in Floratta Red Blossom, all the desire and lightness of new passions, delivering an even more modern and feminine floral scent, which translates the concept of ‘short romances, but of intense love’”, explains Letícia Schwartz, director of Perfumery for Women & Genderfluid at Grupo Boticário.
