The Brinox Group, which encompasses the brands Brinox, Coza and Haus Concept, will present, between the 12th and 15th of February, during the 2023 edition of Home, Gift & Têxtil, in São Paulo, the Green Planet project, with lines of sustainable products that encourages the entire production chain: suppliers, raw materials, production methods, packaging, final products and conscious disposal.
“Sustainable actions have been practiced for a long time within the company. We use 100% of our energy from a renewable source in the production process, completely abolish the use of disposable plastic cups, capture and reuse rainwater and recycle waste, among other actions. We entered 2023 with Green Planet, which focuses intensely on sustainable actions. At Abup, we will present the first launches with this philosophy that we will take from now on”, observes the commercial director of the Group, Márcio Rossi.
Three new lines of cookware with ceramic coating will be launched by the Brinox brand: Ceramic Life Botanika, Ceramic Life Coast and Ceramic Life Organika. As for the Pro-Flon coating, the highlights are the Brinox Green and Brinox Naturall models.
The pots and pans with the stamp Green Planet they have a recycled aluminum structure, regenerated handles and Pro-Ceramic Premium and Mineral Resist technologies, which allow the heat to spread more evenly in the pan, making the food not stick. The products offer more comfort for the consumer throughout the entire cycle of use, from cooking and eating to cleaning, that is, sustainability from start to finish. The new items are accompanied by biodegradable packaging. For the pots, for example, boxes in kraft paper are used, with instructions in recycled paper.
The Coza brand incorporated two new resins into its manufacture: one from post-consumer plastic waste, which gave rise to the Flora line – launched in the colors Areia, Natural and Verde Amazon. Another, from the collection of plastic waste from Brazilian cities up to 50 kilometers from the coast, which originated the Flora Ocean line, which arrives in Atlantic Blue color.
In addition to the Green Planet products, the Group’s brands will present novelties in colors and models within the product categories already sold.
The Brinox Green Planet project is also present at the main international fairs linked to the housewares segment. It was launched at Ambiente in Frankfurt, Germany (February 3-7) and will be shown at The Inspired Home Show in Chicago, USA (March 4-7)
smart stand
Brinox’s own stand at Home, Gift & Têxtil 2023, which takes place next to São Paulo Expo, was designed with recycled elements and reduction of paint, glue and other materials in the assembly. “We are aware that, in order to survive, we will always interfere with the environment. However, we understand that our obligation is to make this happen with the least possible impact”, comments the Marketing and Trade Marketing Coordinator of the Brinox Group, Cândida Larentis. “We are also drastically reducing catalog printing, offering our customers, consumers and partners the possibility of accessing them digitally via QR Code”, she adds.
Botanika – Photo by: Eduardo Benini
Naturall – Photo by: Eduardo Benini
Some Brinox actions in respect for the environment
- 100% of national operations use energy from renewable sources.
- Recycling of more than a thousand tons of materials, including stainless steel, aluminum scrap, plastic, used oil, packaging, cardboard, etc., considering all the Group’s units (2021 data).
- 88% of waste is recycled, 11% is co-processed and 1% is sent to landfills.
- Use of a rainwater harvesting system with a storage capacity of 1 million liters. The water is used in production processes, fire hydrants, toilets and garden irrigation.
- The main materials used in the manufacture of stainless steel, aluminum and plastic products are 100% recyclable.
About Home, Gift & Têxtil 2023
A mandatory event for shopkeepers selling housewares, tableware, decor and home textiles, Home, Gift & Têxtil 2023 brings together the widest variety of products and the best business opportunities. The business fair is aimed exclusively at shopkeepers and professionals in the area, restricted to the final public. As a visitor profile, stand out shopkeepers of gifts, decoration, design, housewares, religious articles, bed, table and bath, fabrics, curtains, carpets and accessories, magazines, hotels, restaurants, hospitals, handicraft stores, supermarkets, shopping malls, decorators, designers and landscapers.
About the Group
The Brinox Group has been in the market since 1988, with headquarters, factory and distribution center in Caxias do Sul-RS. It has a branch in Linhares-ES, also with an industrial and distribution center, as well as a commercial office, with a showroom in São Paulo and an office in Guangzhou, China.
It has been commanded by the global investor Southern Cross Group for more than a decade, employs a thousand employees and has in its portfolio solutions offered in housewares with three brands: Brinox, Coza and Haus Concept, generating around 3,500 different items in line. In addition to its presence in all Brazilian states, the company also exports to countries in South America, Central America, North America, Africa and the Middle East.
Actions to combat domestic violence
The Brinox Group is also committed to combating recurrent and historical problems such as domestic violence against women. The most recent movement is the todasseguras.com.br initiative that aims to bring information to society, calling attention to the fight against violence against women.
In this project, products were launched with 100% of sales proceeds destined for entities that work in defense of women who suffer some type of violence. Products are available in the online store. In addition, the brand carries out awareness actions with employees, qualifying women to enter the job market and supporting institutions that care for women victims of violence.
