The Auto Experts platform, a digital tool that brings together the auto parts catalog of the product brands of the Fras-le group and Randon Companies, has a new functionality, unprecedented for the automotive sector. Optimizing the customer’s search process, a geolocation mechanism for the supplied products is enabled.
Among the field options for search and identification on the Auto Experts platform, there is now a function called “Where to Find”. In it, the user can enter keywords, such as brand, model and manufacturer of the vehicle, and must inform its geographic location. In this way, you will be directed to a list of nearby establishments that have the appropriate parts for the replacement need.
In addition to geographic indication to optimize the search for the ideal part, the new functionality of Auto Experts also offers a direct connection between the customer and the seller or distributor of the product, through a link to electronic sales channels, such as Whatsapp and virtual stores. Across the country, there are more than 1,200 partners connected to the platform, identified by the geolocation tool.
“With this unprecedented solution, we want to make our customer’s experience even easier, from the vehicle owner to the automotive repairer, with precision, agility and assertiveness. It is a commercial intelligence tool that we offer to the market, connected to the needs of our partners and which continues to expand constantly, whether due to the number of connected customers or the number of products available”, highlights Fras-le’s managing director, Anderson Pontalti.
In the new Auto Experts “Where to find” functionality, it is possible to locate more than 7,400 references of components from Fras-le, Controil, Fremax, Lonaflex and Nakata, such as brake linings and pads, clutch linings, brake discs , master cylinders, brake fluids, radiator additives, shock absorbers, among others, depending on product availability in each region of the country.
Launched three years ago, the Auto Experts platform was created with the aim of facilitating and speeding up the search and identification of products by distributors, retailers, mechanics and end consumers. In all, it has 11,600 references of cataloged products from the brands Fras-le, Castertech, Controil, Fremax, JOST Brasil, Lonaflex, Master, Nakata and Suspensys. In addition to the geolocation tool, other functionalities are: search by license plate, by type of vehicle, year, version, product line or automaker, and it presents all the options of automotive parts for movement control available, for light and commercial vehicles, on each of the brands.
