Bombay Sapphire, a premium gin brand belonging to the Bacardi Group, promotes for the first time in Brazil, an artistic challenge in partnership with Talenthouse, a platform that connects brands to a global community of diverse creators in a unique way.
In order to support creative and art-driven artists, the challenge opened for registrations in the second week of January, on the Talenthouse platform, and should close by February 9th.
Three qualifying entries will be selected that meet all official terms, conditions, guidelines and rules of the challenge. The winners will have their works displayed on the brand’s social networks (Instagram, Facebook, Twitter and Pinterest), in addition to guaranteeing the course “The Creative Process” taught by Charles Watson and offered by Parque Lage.
The workshop points out the most diverse factors that make the difference for an optimized creative performance and was designed for multidisciplinary groups, for everyone who is interested in the innovation process and for whom the generation of new ideas is fundamental.
Bombay invites artists to unlock their creative potential and use their five senses to create art. Participants need to use the brand’s bottle as a starting point, so that they can convey how Brazilian tropicality awakens their senses, using colors, elements and sensations that only the hottest seasons of the year can provide.
“Creating this art contest was one of the ways we found to encourage the work of artists and give more visibility to their work, our mission as a brand is to invite people to use art as a form of expression, and that is the motto of our global campaign “Stir Creativity”, comments Veridiana Carvalho, Director of Marketing Brazil, Uruguay and Paraguay. “The aim of the Bombay brand is to encourage artists to explore more of their creative side through the senses inspired by a versatile gin, which is a canvas to create diverse cocktails and inspire innovation.”
About the Bacardi Group
Founded by Don Facundo Bacardí Massó in Santiago de Cuba in 1862, Bacardi is in its seventh generation of the family to run the company. With a presence in more than 170 countries, the company has a portfolio of more than 200 brands and labels, including Bacardi rum, leader in sales and awards in the world; Bombay Sapphire gin, world leader in its category; and Gray Goose vodka, leader in the super premium category.
Bombay Sapphire, a premium gin brand belonging to the Bacardi Group, promotes for the first time in Brazil, an artistic challenge in partnership with Talenthouse, a platform that connects brands to a global community of diverse creators in a unique way.
In order to support creative and art-driven artists, the challenge opened for registrations in the second week of January, on the Talenthouse platform, and should close by February 9th.
Three qualifying entries will be selected that meet all official terms, conditions, guidelines and rules of the challenge. The winners will have their works displayed on the brand’s social networks (Instagram, Facebook, Twitter and Pinterest), in addition to guaranteeing the course “The Creative Process” taught by Charles Watson and offered by Parque Lage.
The workshop points out the most diverse factors that make the difference for an optimized creative performance and was designed for multidisciplinary groups, for everyone who is interested in the innovation process and for whom the generation of new ideas is fundamental.
Bombay invites artists to unlock their creative potential and use their five senses to create art. Participants need to use the brand’s bottle as a starting point, so that they can convey how Brazilian tropicality awakens their senses, using colors, elements and sensations that only the hottest seasons of the year can provide.
“Creating this art contest was one of the ways we found to encourage the work of artists and give more visibility to their work, our mission as a brand is to invite people to use art as a form of expression, and that is the motto of our global campaign “Stir Creativity”, comments Veridiana Carvalho, Director of Marketing Brazil, Uruguay and Paraguay. “The aim of the Bombay brand is to encourage artists to explore more of their creative side through the senses inspired by a versatile gin, which is a canvas to create diverse cocktails and inspire innovation.”
About the Bacardi Group
Founded by Don Facundo Bacardí Massó in Santiago de Cuba in 1862, Bacardi is in its seventh generation of the family to run the company. With a presence in more than 170 countries, the company has a portfolio of more than 200 brands and labels, including Bacardi rum, leader in sales and awards in the world; Bombay Sapphire gin, world leader in its category; and Gray Goose vodka, leader in the super premium category.
