Egeo, Boticário’s line of young fragrances, has just gained two new nuances to integrate the portfolio:
Egeo Choc Mint and Egeo Choc Berry
The new line guarantees the unusual side of the fragrance, extrapolating the traditional chocolate gourmand by uniting two delicacies in its composition, berry and mint, which act as the little secrets of
fragrances.
Egeo Choc Berry is a gourmand floriental that brings the incredible mix of an extra dose of chocolate combined with the sweet and addictive sourness of red fruits. The Egeo Choc Mint is
an Oriental Fougere, bringing a fresher version to the sweetness of everyday life
with the contrast of the chocolate combined with the surprising freshness of the
ask.
Both fragrances that make up the novelty were specially designed for generation Z, made up of young people looking for cheerful and unusual fragrances, presenting different shades of chocolate through jovial, faceted reinterpretations and for all tastes.
“Thinking about Generation Z, we understand that combinations of fun, intense, sweet and
fresh are part of the conversation with this audience and we bring these elements with the launches of Egeo Choc.
Chocolate continues to be the darling ingredient of fragrances, but the addition of Berry and Mint come in to give all that fun and unusual touch, creating an even more surprising fragrance”, explains Letícia Schwartz, Perfumery and Genderfluid director at Boticário.