Among the bids and goals of the World Cup, chicken meat from Brazil was highlighted in a campaign carried out by the Associação Brasileira de Proteína Animal (ABPA), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), in the main avenues of Doha, Qatar.
More than 1 million Qataris and tourists from all over the world were reached by the messages on the 30 panels spread across the busiest streets in the capital of the country of the World Cup, according to a report generated by Cap Amazon, the agency hired for the action.
With the message “Halal Chicken from Brazil: flavor and sustainability for more than 150 countries. Try it in Qatar!”, written in Arabic and English, the panels were on display from the start of the Cup, the first on Arab soil, until the last day of December.
The campaign sought to reinforce the Brazilian presence as the main supplier of poultry protein, both for the Qatari market (70% of the chicken meat consumed in the Arab country comes from Brazil) and for the entire Islamic international market.
“For Brazil, which is the largest exporter of halal chicken meat (allowed for Muslims) on the planet, the World Cup represented a unique opportunity to strengthen our presence directly with consumers present in the country, whether residents or tourists, highlighting the attributes that make the Brazilian product a protagonist in the international market”, evaluates the president of ABPA, Ricardo Santin.
ABOUT ABPA
ABPA is the political-institutional representation of poultry and pig farming in Brazil. It brings together more than 140 companies and entities from the various poultry and pork links in Brazil, responsible for an export basket of more than US$ 8 billion. ABPA is responsible for managing, in partnership with ApexBrasil, the five sectoral brands for Brazilian poultry, eggs and pork exports: Brazilian Chicken, Brazilian Egg, Brazilian Breeders, Brazilian Pork and Brazilian Duck. Through sectorial brands, ABPA promotes special actions in target markets and publicizes the differentials of poultry and pork products in Brazil — such as quality, health status and production sustainability — and encourages new business for the egg export chain , genetic material, chicken and pork meat.
ABOUT APEXBRASIL
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and trainers. of opinion to get to know the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil also acts in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
ABOUT THE SECTOR BRANDS
The Brazilian Chicken, Brazilian Egg, Brazilian Breeders, Brazilian Pork and Brazilian Duck sectoral projects are maintained by ABPA, in partnership with ApexBrasil, with the aim of promoting chicken, pork, eggs and genetic material produced in the country to the international market. Brazil. Through participation in fairs, holding workshops and other special commercial promotion actions, the projects value attributes of these productive sectors such as quality, sanitary status and production sustainability, and value the international brands of the products, fostering new business for Brazilian exporters. Around 45 companies currently participate in the projects. Information on how to be part of the sectoral projects can be obtained by email [email protected]
