Shopping Pelotas will host one of the biggest concert music events in Latin America with a free attraction open to the community on the 19th: the 11th Sesc International Music Festival.
Since 2018, the development has been part of the musical circuit that runs through the main sights and spaces considered as references in the city of Pelotas, including Theatro Guarany, the Bibliotheca Pública Pelotense, the Largo do Mercado Municipal, among others. At the mall, the public will be able to honor the talent and art of Banda União Democrata – Community Festival, starting at 5 pm, in the Food Court.
The presentation at the mall will not only feature music, but also a tradition that blends with the city’s history. The Sociedade Musical União Democrata emerged 126 years ago and, since then, has become a reference in artistic training in Pelotas. One of the group’s principles has always been to democratize music, taking presentations to different places and events in the municipality.
During the concert at Shopping Pelotas, the public will be able to check out the talent of teachers and students with an instrumental orchestra composed of violinists, trombonists, trumpeters, among other musicians.
The program for the 11th Sesc International Music Festival will continue to tour parts of the city from the 16th to the 27th of January and will gather around 350 students and 50 professors from Brazil, the United States, Chile, China, Italy, Portugal, Russia, Belarus, Japan and Argentina.
“We are honored to host a festival that takes the potential of Pelotas to the world, but mainly to know that the concert at the mall features such a traditional group. There are 126 years of a history that is part of Pelotas culture and that will be freely accessible for people of all ages to gather, honor and applaud these talents”, highlights the Marketing Coordinator of Shopping Pelotas, Michelle Flores.
11th Sesc International Music Festival
The Sesc International Music Festival is one of the largest and most important in Latin America, and should bring together around 40,000 people in Pelotas during the 10 days of programming. The event is held by the Fecomércio-RS/Sesc/Senac System, through the Federal Government’s Culture Incentive Law, in partnership with the Special Secretariat for Culture and the Ministry of Tourism, and has maestro Evandro Matté as its artistic director.
The Festival has the master sponsorship of CMPC, the Regional Development Bank of the Extreme South (BRDE), support from the Panvel Group, cultural support from the Catholic University of Pelotas (UCPel), Federal University of Pelotas (UFPel), Bibliotheca Pública Pelotense, Porto Alegre Symphony Orchestra (Ospa), University of Vale do Rio dos Sinos (Unisinos) and Expresso Ambassador and institutional support from the Municipality of Pelotas.
About Shopping Pelotas
Shopping Pelotas pioneered a shopping center in the southern region of Rio Grande do Sul. Inaugurated on October 3, 2013, the development has become a reference in terms of shopping, leisure and entertainment for residents of Pelotas and residents of neighboring cities, generating an average monthly flow of 350,000 consumers. The mall stands out for being horizontal and having a large area of natural lighting, which makes the environment more pleasant. Shopping Pelotas has 23,275 m² of GLA (Gross Leasable Area), parking with 1,173 spaces and has important brands in the mix of stores: Riachuelo, Renner, Lojas Americanas, Pompéia, Ponto, Pernambucanas, Gaston, Cinemas Cineflix (5 rooms, 3 with 3D technology), Livraria Vanguarda, Panvel, Paquetá, Centauro, Belmar Vargas Hair Design, Arezzo, Vivara, Imaginarium, Chilli Beans, Lupo, Youcom, Damyller, Jorge Bischoff, Melissa, Cobasi, Polishop, among others. In the Food Court, there are 14 fast-food operations, cafes, ice cream parlors, kiosks and a variety of products and services. Since 2022, the project has been certified by COMERC Energia, an international sustainability certification.
About AD Group
AD Shopping, the country’s largest independent shopping center manager, is present in all Brazilian regions. Its portfolio consists of 40 projects of different formats, located both in capitals and inland. There are 30 years of experience in planning, leasing and management of shopping centers. In addition to the marketplace for shopping malls, Grupo AD recently launched AlugueON, a digital platform for leasing stores and merchandising, which will facilitate prospecting for tenants in obtaining a commercial point in their commercial expansion strategy; whether in stores, kiosks or media in the mall. Visit: www.adshopping.com.br, www.admall.com.br and www.alugueon.com.br.
