Natura announces the launch of a device capable of diagnosing the condition of customers’ hair in a few seconds. The diagnosis is made with the help of an application, the smartphone’s camera and a portable lens attached to the device, which provide an increase of up to 20 times in the wire’s image resolution. Today, the technology already has its patent required in Brazil.
Over years of research and testing on hair, inspired by a research and development partnership between Natura and the Media Lab consortium at MIT (Massachusetts Institute of Technology), a method was developed capable of relating the image of the texture of the hair strand with the degree of their damage.
Locks of hair of different curvatures, colors and levels of damage were selected from a database of over 18,000 images of hair strands, which made it possible to increase the accuracy of the algorithm through machine learning (machine learning) and to indicate the type of hair. recommended treatment for your hair.
The tool’s artificial intelligence was also used during the development of the line Nature Light and today it recommends more than 15,000 combinations of the brand’s products, based on the diagnosis and the customer’s preference to customize a treatment routine. The experience will be tested in the coming months and will make it possible to better understand the needs of customers for the development of increasingly personalized products.
The launch is part of the strategy to support the beauty consultancy, which aims to provide digital tools that enhance the experience between our network and customers. For the time being, Capillary Diagnosis supported by the device will be available in some stores. As of March 2023, all Consultants in Brazil will have an adapted version of the tool available in their digital space, strengthening the strategy of providing consultancy services also in the digital environment.
They will be able to include data in a questionnaire, such as the client’s hair type and what procedures he follows. With this, our Consultants will be able to share a product recommendation and a better treatment routine.
