The damage caused to hair strands due to hair transformation is something that worries most people, often discouraging them from undergoing a chemical procedure. Although there is a desire to enhance beauty through these changes, the possible consequences on the strands cause doubts and, at times, are definitive factors for not undergoing any treatment.
To prevent the loss of nutrients caused by chemical procedures, Match Science, Boticário’s hair brand that brings unique formulas, with an intelligent combination of high-performance active ingredients to treat extreme hair damage, has developed Match Science Pre and Post-Chemistrya line that prepares and protects the strands to receive chemical agents and treats them after application, reconstructing the fiber from the hair cortex, where the proteins that stimulate the strength of the strands are concentrated.
From the first application, the use of the line helps prevent chemical cuts and promotes a 54% reduction in breakage**, providing stronger and silkier hair, in addition to 360° recovery from root to length. Match Science Pre and Post-Chemical reconnects hair bridges – chemical bonds between amino acids – lost due to chemical treatments, as it replenishes proteins and, in this way, restores the hair’s natural strength.
When a chemical procedure is performed, some hair bridges can be broken. Composed of amino acid molecules and other elements, the strands need to be protected before the chemical treatment, so that the hair does not suffer as much damage, and then treated, so that it can be recovered both on the surface and inside. The new Match Science Pre and Post-Chemical line has itaconic acid* which, in synergy with the other active ingredients, acts on the bonds broken during chemical procedures, providing greater resistance to the strands, and infusion of amino acids* that help in the reconstruction of the hair fiber from the cortex.
“Damaged hair has a greater need for protein replacement, and we combine the best of both worlds to treat and protect hair that has undergone chemical treatments. This line offers a replacement of hair mass before and after chemical treatments, using itaconic acid* and the infusion of amino acids* that have a high affinity with the structure of the hair fiber. The products increase the resistance of the hair fiber to breakage, protecting and restoring hair,” says Ariela Bonemer, director of the Hair Category at Grupo Boticário.
To develop the products, laboratory tests*** were performed on hair that already had some type of damage, which allowed us to evaluate the real effectiveness of the product. The results proved that the use of the complete line acts deeply, providing the replacement of the internal and superficial mass of the strands in hair that has been bleached, colored and undergone other chemical processes. In other words, Match Science Pre and Post-Chemical helps protect against severe loss of hair mass and restores elastic and brittle hair from damage caused by chemicals.
With three items, the line is suitable for all types of chemically treated hair and provides 360° recovery of the hair, from the roots to the length. The Shampoo acts on the hair bulb, preparing it to receive the active ingredients, promoting deep cleansing without drying it out. The Conditioner has a shielding action on the hair, ensuring 3 times less breakage, three-dimensional nutrition up to the third layer of the fiber and reduced porosity. Completing the treatment, the Pre and Post Chemical Hair Mask rebuilds the hair fiber from the cortex, reconnecting the capillary bridges lost due to chemical treatments and recovering the natural strength of the hair in the first application, for stronger and silkier hair.
Match Lab: credibility of science in favor of beauty and hair treatment
In addition to the launch of the Match Science Pre and Post-Chemical line, another new product is the two new Match Lab hybrids, products for all hair types and multifunctional treatments or for specific purposes, which complement and enhance the regular Match lines. Lab Queratina is a product developed in conjunction with the Pre and Post-Chemical line, although it can be used with other products from the brand. Using it in combination with the new line enhances the hair care routine, increasing protection against breakage by 7 times, treating, protecting and finishing the hair. The Lab Serum Syringe comes in a very innovative format from the brand, which makes it easier to apply the product. It nourishes and replenishes lipids in the hair, and can be included in different hair care schedules.
Pre and Post-Chemical Hair Mask 250 g – R$69.90
Rebuilds the hair fiber from the cortex, reconnecting the hair bridges lost due to chemical treatments and restoring the hair’s natural strength from the first application. The result is a 54% reduction in hair breakage, stronger and silkier hair.
Pre and Post Chemical Shampoo 300 ml – R$ 46.90
Developed for hair that has been extremely damaged by chemical processes, the shampoo acts on the hair bulb, preparing it to receive the active ingredients and promoting deep cleansing without drying it out. It restores the healthy appearance of the hair, providing shine.
Pre and Post Chemical Conditioner 250 ml – R$ 49.90
It has a hair shielding action, ensuring 3 times less breakage; it offers three-dimensional nutrition up to the third layer of the fiber and reduces porosity, restoring shine, lightness and softness to the hair, in addition to moisturizing from the first application and reducing frizz.
Match Lab Queratina 30 ml – R$ 42,90
Scientifically proven results: shock treatment for chemically treated hair:
- Hair keratin 44% more protected against degradation caused by heat;
- Reduces breakage by 7 times;
- Extends the effect of the chemical, increasing the durability of the color for up to 2 months1
- Thermal protection up to 230°C;
- Reduces roughness and ensures immediate shine, without weighing down or leaving hair oily.
1- Prolongs the results of the chemical procedure (dye) compared to hair treated with shampoo without conditioning agents. Result obtained by using the Match Science Pre and Post-Chemical Line product in combination.
Match Lab Hair Serum Syringe 9 ml – R$ 39.90
Replacement of Intercellular Cement Lipids (CMC) in the hair fiber, with immediate nourishing action. Yields up to 6 doses.
- Results in the 1st application;
- Replenishes essential nutrients;
- Facilitates untangling;
- Seals split ends;
- Enhances shine;
- Immediately softer hair;
- Reduces roughness.
*Active present in the Match Science Pre and Post Chemistry line products
**Results obtained through the combined use of the Match Science Pre and Post Chemistry line.
*** Instrumental tests on strands and usage tests with consumers who have already had chemical cuts (strands weakened by chemical or physical processes, which lead to breakage) and have undergone the listed chemical procedures.
