Alfparf Alta Moda announces its new permanent color line that combines high performance and professional Italian technology for long-lasting results without damaging the hair structure. Vegan and ammonia-free, the Alfaparf Alta Moda coloring line invests in natural product composition and the multi-benefits of its active ingredients.
Enriched with a complex of peptides from rice and quinoa proteins, which guarantee long-lasting color with 7x more softness and shine, the new Alfaparf Alta Moda permanent color line guarantees 100% coverage of gray hair and a silkier, softer hair sensation. The brand also guarantees formulas free of PPD, parabens, petrolatum, mineral oil and silicones.
With 10 shades, the line caters to the most varied tastes and shade proposals and ranges from the darkest browns to platinum blonde, whilst also offering options of warm copper tones.
