Amend launches the Expertise Hydration & Strength line, which provides essential care for dehydrated and weak hair. The new product has an exclusive formula, which contains technological skincare components in its composition, including: biotin, creatine and hyaluronic acid. They work to prevent hair dehydration, combating fiber weakening.
Composed of four items: shampoo, conditioner, leave-in and mask, the new product stands out for being the only one in the national market to simultaneously offer hydration and strength, helping to maintain hydration in the hair, restoring flexibility and fullness. The launch works to leave strands softer and stronger, in addition to reducing frizz, promoting a healthy shine for hair weakened by chemical procedures or external factors.
With the Expertise Hydration & Strength line, Amend reaffirms its commitment to innovation and quality, bringing to the national market a hair solution that combines advanced technology and renowned skincare ingredients. This launch not only meets the specific needs of hydration and strengthening hair, but also reflects the brand’s dedication to listening and responding to the expectations of its consumers.
“The Amend Expertise Hydration & Strength line is another move by Amend towards listening to the needs of our consumers and, of course, presenting solutions that exceed these expectations. We invest in established assets in the skincare segment, bringing them to the hair universe. We also mapped out the main desires of our target for the creation of this launch and we are confident that it will be a success!”, comments André Cintra, Chairman of the Board and CEO of the brand. The choice of hydration and strength was based on consumer research from different regions of Brazil that the brand carried out in 2023.
In addition to its innovative formula, the fragrance has olfactory softness, following the floral path, loved by many Brazilians, with notes of freesia, jasmine and vanilla. .
Discover the products in the line:
- Amend Expertise Hydration & Strength Shampoo | 250ml | R$42.22
- Amend Expertise Hydration & Strength Conditioner | 250ml | R$42.61
- Amend Expertise Hydration & Strength Mask | 300g | R$49.05
- Leave-In Amend Expertise Hydration & Strength | 180g | R$42.20