Baw and Reebok have teamed up to launch a collection that is part of the Brazilian brand’s 10th anniversary celebrations, which features 10 exclusive collabs being launched throughout the year.
The combination of someone who has been in the market for over 130 years, revolutionizing the sporting goods industry, and someone who, despite being young, is already recognized as the aesthetic representation of Brazilians’ innovative and cultural insights, brings an unprecedented collection. This fusion between tradition and avant-garde resulted in products that not only capture functionality and quality, but also reflect the nuances of Brazilian culture and contemporary trends.
In total, 26 pieces will be launched, including coats and t-shirts, pants, shorts, socks and accessories, such as fanny packs and caps. And one of the brand’s most famous sneakers – the Club C – got a redesigned version, with two color variations. The Baw X Reebok Track Jacket is one of the collection’s highlights. With a high collar and front zipper closure, it features cutouts inspired by the Reebok logo in contrasting colors, in addition to the side label that signs all the pieces.
“Although, at first glance, they seem like two very distant brands… In fact, Baw and Reebok are very similar in essence.” explains Bruno Karra, founding partner of Baw. “We combined the best of the brand’s tradition with our desire to follow street culture and it worked very well. We are confident that the public will be surprised by the releases.”
“This collaboration is a celebration of the best of both worlds. Reebok always has an eye on national brands and with this collab we mix the authenticity and energy of Brazilian streetwear with our long history of innovation in sports and lifestyle. The result are pieces that resonate with the identities of both brands, bringing a unique mix of style, performance and culture”, adds Camila Pinheiro, marketing manager at Reebok.
The color palette is mainly made up of shades of blue, pink and purple. Geometric patterns, a trend that exploded in the 90s and are now on the rise again, are part of most of the pieces in the catalogue. This combination reinforces Reebok’s DNA while incorporating Baw’s disruptive touch.
