Calvin Klein reveals its newest This is Love campaign for 2024, starring actress Cara Delevingne and actor and singer Jeremy Pope in images where they live, express and celebrate Pride month.
Photographed by Gordon von Steiner, the campaign captures Cara and Jeremy embracing the confident and vibrant energy of Pride. The videos also feature the actors singing the song “100% Pure Love”, by Crystal Water, along with models and dancers Stella Maxwell, Greta Hofer, Tinglei Liu, Monet Lauren, Charlie Knepper, Vinson Fraley, Janick Heiliigers, Diego Pasillas and Mauro van de Kerkhof. Together, the cast expresses the euphoric and strong spirit of the LGBTQIA+ community through their relaxed dances and self-confidence.
Calvin Klein supports NGOs focused on equity and safety for the LGBTQIA+ community globally, nationally and locally. To date in 2024, the brand has committed more than $240,000 to organizations including its longtime partners ILGA World and the Transgender Law Center. In addition to financial donations, Calvin Klein partners with these organizations to provide the company and its associates around the world with resources and insights that empower their teams to be better advocates and allies.
