Vizzano launches the “Be Vizzano, Be Yourself” campaign starring supermodel Alessandra Ambrosio. The Brazilian, recognized for her beauty and elegance, personifies Made in Brazil around the world with her charisma and trajectory in fashion.
The setting where the campaign was captured is marked by the impact of intense red, creating an intimate aura and infusing a touch of magnetic sensuality, materializing Vizzano’s passion for the art of fashion and for creating pieces that speak to the individuality of the daughters of Venus.
The ambiance is dominated by an imposing staircase with modernist inspirations, acting like a real-life red carpet. It is in this space that, together, Vizzano and Alessandra celebrate women, reaffirming the protagonism of each one, through self-expression, led by unusually innovative dress codes that not only deliver audacious transitions, but which arrive with the premise of transforming the status quo of wear. Strategically precise cuts and textures, such as draping, add unprecedented dimensions to the pieces, opening space for creative experiments whether with pumps, kitten heels, sneakers and buckle sandals.
The brand’s line of bags features shapes that exude contemporary style and sporty constructions, such as sneakers or sandals with delicate straps and thin heels, without ever giving up the experience of comfort at heights.
The selected color palette has a direct and immediate relationship with sustainability. Vizzano, which is internationally certified through the Sustainable Origin seal, extended its eco-responsible biography to mainstream fashionista, by prioritizing far-reaching tones — skin, black, camel, red, off-white, blue, silver and gold, from head to toe .
