The new BR Sport collection features meticulously crafted footwear for the contemporary man. Fundamentally inspired by male experiences — career, training and family, among others —, they open space for the construction of a unique visual identity, where desires and desires materialize in appearance.
BR Sport shoes are designed to provide sensoriality with comfort and stability, relevant aspects that may not appear at first glance, but which are incorporated into the structure of each piece, waiting to welcome the feet. Among the attributes, the anatomical insole stands out — to accommodate, distribute weight evenly and correct posture, reducing the risk of twisting — and a comfort point on the heel in EVA, which cushions the footfall while reducing impacts.
The new models follow a neutral color palette: black, white, off white, navy and gray, with variations towards lead — also reaching earthy tones: camel, brown and coffee. Innovation is highlighted especially by the careful selection of fabrics and materials that make up the uppers. Among the essentials are napa, renowned for its resistance (hors-concours in this regard), nylon and knit.
The second is recognized for its quick drying and durability, enhancing experimentation, as well as being easy to clean and maintain. The third, a three-dimensional mesh composed of polyamide, polyester and elastane, is not left behind.
The modeling exudes attributes and dialogues with relevant trends in consumer behavior from now on. Among them, gorpcore, renamed as off-grid aesthetic, identified by hunting platforms as the new era of fashion, which not only portrays cool imagery, guided by outdoor elements and engaged in the “menstyle” radar — represented by papetes ( or sporty sandals) and flip-flops, updated with soles in chrome sand, slip-ons and moccasins (loafers), these with saddle stitching (a type of noble stitch used in riding equipment), making mention of the artisanal —, but it also immediately connects with sustainable style.
Within the sportswear portfolio, “Tunnel Fits” or “LeagueFits” stands out. This phenomenon, enhanced by the stylish outfits of famous basketball and football players, caused a significant increase in searches and views on media platforms, such as social networks, TV channels and YouTube, with increases of 43% and 51%, respectively, according to reported by the website WWD last year. The imminent Paris Olympics promises to further solidify the presence of athleisure, projecting its relevance until 2025.
Responding to this movement, innovative crossovers emerge: shoes with side zippers for practicality, perforations that improve ventilation, soles and soles (the latter, non-slip) with painted finishes, as well as waxed laces that resist untying. Furthermore, the variety of soles — which ranges from shades of brown, box designs or even discreet treated texture — aligns with the certainty that both monochromatic items and the intelligent play of contrasts in color packs, such as the black & white, reaffirm the power of serendipity in reinventing the lifestyle journey.
