New Era and designer Alexandre Herchcovitch have launched another collection that marks another chapter in the successful partnership between the two brands. The launch combines New Era’s authentic streetwear with Herchcovitch’s creativity and aesthetics.
The New Era x Alexandre Herchcovitch collection is a meeting of two distinct languages that complement each other perfectly. On the one hand, New Era, with its heritage in sports and its expertise in creating iconic caps, which transcend time and trends. On the other, Alexandre Herchcovitch, one of the biggest names in Brazilian fashion, recognized for his creativity, boldness and his ability to translate urban culture into timeless pieces.
The collection is made up of:
- 8 Caps:
a 59FIFTY, the classic closed model sold by size
two 9FIFTY, one model with a metal pin and detail on the back flap and the other with optional ear protection on the side panels via buttons
three 9FORTY: one in the destroyed version, a shiny vinyl and one with the pattern involving the collection’s logos
a Camper: with five panels in different colors
a The Golfer: with a metallic pin on the flap, reminiscent of the classic sticker - 3 Bucket Hats: two black and one white
- 3 shorts: two unisex and one female
- 4 tank tops: exploring patterns and logos, one of the models with pockets
- 3 jackets: a heavier varsity style version, a windbreaker and a feminine cropped jacket
- 7 t-shirts: that explore brand elements and also the American football theme
The items in the collection are rich in details that celebrate the union of the brands. The skull, a striking symbol of Herchcovitch’s work, appears in different versions, combined with the New Era Flag logo, creating a unique visual identity. The pieces also feature prints that refer to the world of American football and the culture of the sport, especially on the t-shirts.
