The Japanese company Zojirushi, one of the most recognized brands worldwide in the household products segment, will make its debut at APAS SHOW 2024 presenting the Electric Cooker and Rice Warmer to the public, in the models “Micom NL-DAB10” and “Micom NL-DAB18 ”.
Equipped with modern microcomputerized Fuzzy Logic technology, which leaves the rice at the ideal point, the models that arrived in Brazil just under a year ago, will be at the largest supermarket fair in the world for the first time, which takes place between the 13th and 16th May, in São Paulo.
“We are very excited to participate in APAS for the first time. For us, bringing our rice cooker to the fair is an excellent opportunity to get closer to the Brazilian retail market, which has a large Japanese and Asian community that understands the importance of rice in meals and culture, says Tatsu Yamasaki, President and CEO of Zojirushi America Corporation.
Zojirushi pans are known in the market for their high quality and exceptional durability, which have been passed down from generation to generation and help ensure delicious rice with every meal. The Micom NL-DAB10 and Micom NL-DAB18 models, presented during the event, feature programming for different types of rice, a timer for advance planning, a sound alert system that can be configured with melody, beep or silent options, among many other functions. .
The models available in the country cost between R$2,490.00 and R$2,790.00.
