Rider launches the new line of Pro Flip Flops with Filipe Ret and Caio Luccas. Evoking a look at the collective, the musicians arrive at the special campaign with a message about how the collective is a fundamental part in co-creating the future.
Connecting the culture of Brazilian rap and trap, Ret and Luccas are key names of their generations, guided by example and constant exchanges in the evolution of their careers, highlighting the collective as belonging and encouragement to achieve their biggest dreams. These values are present in Rider’s new campaign, which launches new features in three models in the flip-flop category, rescuing history itself and exalting those who make things happen.
The highlight is the RIDER R BOLD, which brings back the models promoted by the brand in the 1990s, with R-System technology, revamped for the present. Designed for an urban and daring lifestyle, the RIDER R BOLD is made to attract attention, whether due to its robust sole or differentiated finishes.
With an eye on innovation, the new versions now come with R-System technology, which guarantees even more comfort (proven by tests carried out at IBTeC) and a unique visual identity. The Rider Sprint and Rider RW models also make up the Pro Flip Flops collection.
Running is about constant evolution. Respect the past to recreate futures together.
