Loungerie presents the new version of its “Mães Sem Filtro” campaign, aimed at Mother’s Day. With a theme focused on the maternal experience and privileging the notion of real motherhood, the brand rescues the nostalgia of emotional memories and experiences between mothers and daughters, bringing a new line of lingerie and loungewear products.
Focusing on giftable items, the line is born from a color palette that brings a feeling of elegance and comfort, such as combinations in shades of pink, blue and B&W. From pajamas to casual outerwear pieces, such as blouses and bodysuits, the variety of products and launches in the loungewear category are highlighted and represent the different moods and maternal experiences.
Thinking about the cold season, Loungerie launches two new sets of sweatshirts. The first of them, Sky Sky, brings delicacy and femininity with the option of textured pants and long sleeves. The Sky Fly category expands the modeling options, adding the cotton vest to the line. All pieces transition between the possibility of comfort for staying at home and a relaxed and casual fit for use on the street, with an emphasis on pink and dark violet. Still in the winter spirit, the brand presents a new variation of the Winterland set, now in gray, bringing a cool and stylish look to the collection.
The night line features a revamp of the traditional Classic pajamas, which arrives in its new satin version in black with pink finishes and details, highlighting the elegance of the pieces that also coordinate very well with lingerie. With a modern silhouette and fun print in pink and white stripes, the Clementine pajamas arrive with their breathable cotton composition and long-sleeved shirt with side pocket.
As for nightgowns, robes and shortdolls, the Angelina family uses denim blue as a new shade in its classic fluid shape, V-neckline with lace finishes and side details. Bella Luna’s new doll shorts also appear in a blue version, which combined with satin reflects a unique shine. Still in this segment, the highlight is the new floral and fun print of the Bella Luna sweater, with lace application on the neckline and hem, as well as a side slit.
In light, comfortable and perfect shapes for everyday life, the brand also bets on a B&W variation of the new Viena robe, capable of bringing a sensation of sensuality and boldness with its cuts and applications on the sleeves. The Embrace Lace nightgown features a body-hugging fit and a new color that resembles magenta pink.
Giftable items in the lingerie category arrive with new options from the Celine line, including lace boyshorts, and Embrace Lace tops and bottoms, in burgundy. The Lover bodysuit has short and long sleeve versions, highlighting the transparency of the lace with a shape and neckline that shapes the body.
