Japanese ASICS and Danish company Wood Wood have teamed up once again to bring a new collection for the GT-2160 model. The sneakers, revealed at the Wood Wood show at Copenhagen Fashion Week in January, are the protagonist of a joint campaign between the brands, celebrating the body and movement.
Danish photographer Philip Messman was responsible for translating the essence of the campaign celebrating the body and movement into images, photographing a cast of dancers and high jumpers.
In this way, he managed to intertwine the ASICS brand message, which aims to elevate the mind through movement, with the contemporary lifestyle and aesthetics of the Wood Wood universe. The poetic series of images portrays tennis in a playful way in a new context, far from the worlds of fashion and sport, and expresses feelings of calm and intensity.
“I see this campaign as a continuation of the 2017 collaboration. Back then, we made two colors of the DS-Trainer, which were loosely inspired by the aesthetics of 90s media players and vintage electronics designed by Dieter Rams,” commented Brian SS Jensen , founder of Wood Wood.
For this collaboration, the two colors previously used in the brands’ 2017 partnership were reinterpreted and merged into a single shade. Various shades of gray are subtly juxtaposed by small touches of color, complementing the classic silver tones that are synonymous with the original and elegant design language, characterized by references to the ASICS archive.
“I believe the original GT-2160 was released around 2010, and to me this model still feels very current. I’m a big fan of ASICS running shoes, especially from this era, and I was immediately drawn to the GT-2160 when I first saw the sample. I find it interesting that although many of the designs from this era are difficult to distinguish from each other, they all have this very distinct aesthetic that is unique to ASICS,” adds Jensen.