Vivara presents its new campaign starring Gisele Bündchen. The first stage of the action, a special warm-up for Mother’s Day, features three exclusive launches: the Arpege, Sonata and Opera lines, which highlight the brand’s focus on trends and pillars of fashion and lifestyle, increasingly present in its creations .
The new products allow for different combinations and offer options for all tastes. In the Arpege line, the minimalist and timeless design is highlighted, while in the Ópera line, the collection’s jewelry features silver and gold with diamonds in a mix of rings, earrings, pendants, necklaces and bracelets in a refined and elegant mood. In the Sonata line, the classic yellow gold gains modular shapes that bring movement and the versatility necessary for day and night compositions.
In the campaign, Gisele appears in black and salmon looks, bringing lightness to her movements and highlighting her jewelry. The action, marked by the model’s self-expression, blends into the brand’s universe, reinforcing the iconic color, salmon, and brings with it the concept of sophistication and fashion information, a striking characteristic of Vivara and the übermodel herself.