OUi Paris launches two new additions to the La Villette 470 line, a fragrance already known and loved by consumers for being a modern interpretation of the classic chypre, which combines elegant opulence with a touch of youthfulness.
The fragrance receives additions to its family due to its privileged position in the premium perfumery segment. Unique, it has a wooden base and a fruity opening, being a true tribute to timeless sophistication, transitioning easily from more formal occasions to everyday situations, always maintaining its unparalleled elegance.
The OUi eau de parfum and the moisturizers, which will be sold in riche (200g) and lotion (400ml) versions, contain L’Essence de Grasse, an essential oil created from the five harvests of Grasse, in the South of France. : Rose, lavender, mimosa, violet leaves and sage. Combined, they represent the savoir-faire – a term that translated into Portuguese refers to the skill and improved knowledge in creating something – of haute perfumery, a segment where the French have ownership and authority in creation.
The fragrance, present in the eau de parfum and moisturizers, is a striking collaboration signed by Olivier Cresp & Sebastian Cresp, renowned perfumers. At its heart is the French vision of success, where true achievement is measured by the ability to enjoy life, which differs from the common vision, especially in Brazil, which associates success with professional achievements and multitasking.
“L’art de vivre”, the campaign’s central concept, is a French culture that addresses the art of living well, enjoying life with elegance, style and appreciation for beauty and pleasure in simple things. It’s a philosophy that highlights the importance of slowing down, savoring each moment and cultivating a balance between work, leisure, family and friends.
La Villette 470 highlights the “savoir vivre” and “savoir faire” philosophy of French women, who recognize that true success lies in the ability to enjoy life in the way one chooses. In addition to being an authentic and inspiring chypre, the bottle has a contemporary and elegant design, which is also refillable, providing a sustainable and innovative way to fully replenish the contents of your favorite OUi eau de parfum.
Discover the eternal and timeless elegance of La Villette 470, which when combined between fragrance and moisturizer, promotes greater fixation and aromatic power, being ideal for those days when you simply want to follow your intuition. The harmonious union of raspberry and jasmine is skillfully intertwined with the earthy and velvety touch of patchouli, creating a unique sensorial experience.
Find out more about the line:
OUi La Villette 470 – Eau de Parfum Feminino 75ml | R＄ 339.00
Eau de Parfum La Villette 470 OUi is a classic and timeless fragrance, for those days when you don’t want to think too much, just follow your intuition. It masterfully combines raspberry and jasmine, in addition to having an earthy and velvety touch from patchouli. When to use? Toujours. The moment is up to you. Fragrance signed by Olivier Cresp & Sebastian Cresp.
La Villette Rich Cream 470 200g | R＄139.00
A full-bodied and luxurious Deodorant Moisturizing Cream in the luminous La Villette fragrance, which combines raspberry and jasmine with the earthy and velvety touch of patchouli. Its ingredients provide rapid absorption at the same time as they hydrate, protect and intensely perfume. The high concentration of fragrance recreates the unmistakable indulgence of the Eau de Parfum, introducing a new experience of expression of French perfumery.
La Villette Moisturizing Lotion 470 400 ml | R＄109.00
With a fluid texture and a subtle touch of the luminous La Villette fragrance, this Moisturizing Deodorant Lotion will add an extra layer of sensory pleasure to your routine. Its formula contains a combination of moisturizing raw materials, quickly absorbed by the skin, deeply nourishing and repairing for up to 48 hours.
OUi Paris launches two new additions to the La Villette 470 line, a fragrance already known and loved by consumers for being a modern interpretation of the classic chypre, which combines elegant opulence with a touch of youthfulness.
The fragrance receives additions to its family due to its privileged position in the premium perfumery segment. Unique, it has a wooden base and a fruity opening, being a true tribute to timeless sophistication, transitioning easily from more formal occasions to everyday situations, always maintaining its unparalleled elegance.
The OUi eau de parfum and the moisturizers, which will be sold in riche (200g) and lotion (400ml) versions, contain L’Essence de Grasse, an essential oil created from the five harvests of Grasse, in the South of France. : Rose, lavender, mimosa, violet leaves and sage. Combined, they represent the savoir-faire – a term that translated into Portuguese refers to the skill and improved knowledge in creating something – of haute perfumery, a segment where the French have ownership and authority in creation.
The fragrance, present in the eau de parfum and moisturizers, is a striking collaboration signed by Olivier Cresp & Sebastian Cresp, renowned perfumers. At its heart is the French vision of success, where true achievement is measured by the ability to enjoy life, which differs from the common vision, especially in Brazil, which associates success with professional achievements and multitasking.
“L’art de vivre”, the campaign’s central concept, is a French culture that addresses the art of living well, enjoying life with elegance, style and appreciation for beauty and pleasure in simple things. It’s a philosophy that highlights the importance of slowing down, savoring each moment and cultivating a balance between work, leisure, family and friends.
La Villette 470 highlights the “savoir vivre” and “savoir faire” philosophy of French women, who recognize that true success lies in the ability to enjoy life in the way one chooses. In addition to being an authentic and inspiring chypre, the bottle has a contemporary and elegant design, which is also refillable, providing a sustainable and innovative way to fully replenish the contents of your favorite OUi eau de parfum.
Discover the eternal and timeless elegance of La Villette 470, which when combined between fragrance and moisturizer, promotes greater fixation and aromatic power, being ideal for those days when you simply want to follow your intuition. The harmonious union of raspberry and jasmine is skillfully intertwined with the earthy and velvety touch of patchouli, creating a unique sensorial experience.
Find out more about the line:
OUi La Villette 470 – Eau de Parfum Feminino 75ml | R＄ 339.00
Eau de Parfum La Villette 470 OUi is a classic and timeless fragrance, for those days when you don’t want to think too much, just follow your intuition. It masterfully combines raspberry and jasmine, in addition to having an earthy and velvety touch from patchouli. When to use? Toujours. The moment is up to you. Fragrance signed by Olivier Cresp & Sebastian Cresp.
La Villette Rich Cream 470 200g | R＄139.00
A full-bodied and luxurious Deodorant Moisturizing Cream in the luminous La Villette fragrance, which combines raspberry and jasmine with the earthy and velvety touch of patchouli. Its ingredients provide rapid absorption at the same time as they hydrate, protect and intensely perfume. The high concentration of fragrance recreates the unmistakable indulgence of the Eau de Parfum, introducing a new experience of expression of French perfumery.
La Villette Moisturizing Lotion 470 400 ml | R＄109.00
With a fluid texture and a subtle touch of the luminous La Villette fragrance, this Moisturizing Deodorant Lotion will add an extra layer of sensory pleasure to your routine. Its formula contains a combination of moisturizing raw materials, quickly absorbed by the skin, deeply nourishing and repairing for up to 48 hours.
