Tommy Hilfiger welcomes Kendall Jenner, who joins the brand for the next campaign. Accompanied by five of her friends, Kendall immerses herself in the spirit of Los Angeles, showing her authenticity and warm side.
“Tommy creates great American classics reimagined for today” says Kendall Jenner. “Each year he transforms essential, timeless items – from chinos to Oxford shirts, blazers and polo’s, and makes them new. I’m so excited to be part of your journey modernizing the idea of “Classic American Cool in this celebration of friendship” completes the model.
“I have known Kendall and her family for many years, it has been remarkable to see her grow in the world of fashion” says Tommy Hilfiger. “Kendall embraces her friendships like family, radiating optimism and showing her warm side, not just in her style, but in the way she connects with people. It’s this worldview that inspires me to continue delivering iconic American style to the next generation.”
Kendall’s friends starring in this campaign include musician and model Ebony Riley, model and singer Fai Khadra, actor and DJ Travis Bennet, model and designer Devon Lee Carlson, and her high school friend, Hannah Logan. Photographed by Renell Medrano, the group of friends show relaxed moments in classic and modern preppy pieces.
The collection is about perfecting American icons by offering essential pieces in red, white and blue. Focusing on the brand’s preppy heritage, the collection manages to perfectly combine versatility, optimism and tailored elegance. With a sporting spirit, the iconic polos are reimagined – from shirts to dresses, remembering their versatility. Chinos, Oxford shirts are reinvented with modernized silhouettes and elevated fabrics.