Ruby Rose announces the sale of its high-performance line, Glass, in addition to the launch of a new campaign. The brand’s premium category hits the market with a focus on high technology and performance, in addition to combining ingredients from Europe and Brazilian biodiversity.
The line’s new campaign stars makeup artists and influencers Angélica Silva and Savana Sá, who, with all their expertise on the topic, bring authority on the subject and credibility to the products. At this moment, the brand focuses on the elegance of lip products, with exclusive lipsticks arriving at points of sale with different options in different active ingredients, colors and textures.
The launches include Velvety lipstick and its liquid version, which have a velvety touch and come in eight color variations each; the Soft Blur lipstick, which provides a matte finish and the sensation of fuller lips, also in eight different shades; and, finally, the lacquered gloss in its six colors, promoting high pigmentation, hydration and a lacquered effect on the lips.
For skin preparation, Ruby Rose brings the Smoth Blur primer, which evens out the skin while hydrating, and smoothes wrinkles and fine lines using its active ingredients, such as vitamin E and Shea butter. The brand also presents loose powder options in four shades, in addition to banana and translucent powder, which combine a fine texture with a velvety finish.
In addition to the Power Puff and Flat Mirror sponges, developed with formats that facilitate and guarantee precision when applying products, the brand also brings eyelash mascara to the shelves, which helps hair growth while lengthening and defining. All products are part of the premium line, which enhances beauty with a natural finish.